Bob's Red Mill Partners with 360PR+ for Strategic PR Growth
Bob's Red Mill, a prominent name in natural foods, has recently appointed 360PR+ as their public relations agency of record. This decision marks an exciting new chapter for the brand, which is celebrated for its extensive range of wholesome products including oats, baking mixes, granolas, and snacks made from quality ingredients. With almost 50 years of experience in the health food industry, Bob's Red Mill is set to utilize 360PR+ to further evolve its brand image and expand its consumer base.
Founded in 1978 by Bob and Charlee Moore, Bob's Red Mill is dedicated to promoting the power of homemade food to unite people. As a 100% employee-owned company, the commitment to quality is reflected in their extensive offerings, which have recently grown to include innovative items such as Signature Blends Baking and Pancake Mixes, as well as new Protein Oats products. These new additions emphasize Bob's Red Mill's dedication to sustainability, with the Overnight Protein Oats delivering twice the protein content while significantly reducing carbon footprint.
“Partnering with 360PR+ is a strategic move for us,” said Daniel Barba, VP of Marketing at Bob's Red Mill. “Their deep understanding of premium food and beverage sectors, paired with their years of experience with mission-driven brands, will help us elevate our brand in fresh and exciting ways.”
Victoria Renwick, Partner and Chief Client Officer at 360PR+, expressed enthusiasm about collaborating with Bob's Red Mill, stating, “This iconic brand is reimagining the future of home-cooked food. We are honored to play a role in helping them reach a wider audience, bringing wholesome options to breakfast tables across the nation.”
As the consumer market evolves, Bob's Red Mill remains committed to its foundational belief in quality and sustainability, striving to inspire joy through wholesome food choices. The collaboration with 360PR+ is expected to leverage the power of creative storytelling and strategic insights to attract new consumers and reinforce Bob's brand values.
For travelers and health enthusiasts alike, Bob's Red Mill products are not only a staple in supermarkets but are also ventured into homes across the country, spreading the message of healthy and inclusive eating. With its roots firmly placed in Oregon, the brand's passion for nutritious food continues to resonate with consumers.
360PR+, a recognized leader in the PR field, has taken on the challenge of enhancing Bob's Red Mill's visibility through dynamic and impactful campaigns. Their expertise in reaching diverse audiences and crafting narratives will be pivotal as both companies work toward ensuring that wholesome eating becomes a norm in kitchens everywhere. Overall, this partnership aims to inspire and educate consumers about the benefits of wholesome eating, woven into the fabric of community and family.
As Bob’s Red Mill prepares to embark on this new journey with 360PR+, both companies are poised to foster relationships not only with existing fans of the brand but also with a new generation who are seeking healthier lifestyles. The future looks bright as they work collaboratively to showcase the joys of wholesome foods to the wider public and underscore the importance of sustainable practices in the food industry.
Founded in 1978 by Bob and Charlee Moore, Bob's Red Mill is dedicated to promoting the power of homemade food to unite people. As a 100% employee-owned company, the commitment to quality is reflected in their extensive offerings, which have recently grown to include innovative items such as Signature Blends Baking and Pancake Mixes, as well as new Protein Oats products. These new additions emphasize Bob's Red Mill's dedication to sustainability, with the Overnight Protein Oats delivering twice the protein content while significantly reducing carbon footprint.
“Partnering with 360PR+ is a strategic move for us,” said Daniel Barba, VP of Marketing at Bob's Red Mill. “Their deep understanding of premium food and beverage sectors, paired with their years of experience with mission-driven brands, will help us elevate our brand in fresh and exciting ways.”
Victoria Renwick, Partner and Chief Client Officer at 360PR+, expressed enthusiasm about collaborating with Bob's Red Mill, stating, “This iconic brand is reimagining the future of home-cooked food. We are honored to play a role in helping them reach a wider audience, bringing wholesome options to breakfast tables across the nation.”
As the consumer market evolves, Bob's Red Mill remains committed to its foundational belief in quality and sustainability, striving to inspire joy through wholesome food choices. The collaboration with 360PR+ is expected to leverage the power of creative storytelling and strategic insights to attract new consumers and reinforce Bob's brand values.
For travelers and health enthusiasts alike, Bob's Red Mill products are not only a staple in supermarkets but are also ventured into homes across the country, spreading the message of healthy and inclusive eating. With its roots firmly placed in Oregon, the brand's passion for nutritious food continues to resonate with consumers.
360PR+, a recognized leader in the PR field, has taken on the challenge of enhancing Bob's Red Mill's visibility through dynamic and impactful campaigns. Their expertise in reaching diverse audiences and crafting narratives will be pivotal as both companies work toward ensuring that wholesome eating becomes a norm in kitchens everywhere. Overall, this partnership aims to inspire and educate consumers about the benefits of wholesome eating, woven into the fabric of community and family.
As Bob’s Red Mill prepares to embark on this new journey with 360PR+, both companies are poised to foster relationships not only with existing fans of the brand but also with a new generation who are seeking healthier lifestyles. The future looks bright as they work collaboratively to showcase the joys of wholesome foods to the wider public and underscore the importance of sustainable practices in the food industry.
Topics Consumer Products & Retail）
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