Unveiling the CCM x Erin Ambrose 2025 Collaboration: A New Era for Hockey Fashion

CCM x Erin Ambrose 2025 Collection

CCM Hockey, renowned for its high-performance hockey equipment and apparel, has once again partnered with PWHL hockey star Erin Ambrose to elevate the sport's representation. The unveiling of the new Erin Ambrose 2025 collection signifies a bold transformation in hockey wear, intertwining style, community, and inclusivity.

The collaboration showcases a limited-edition line co-designed with Erin Ambrose, the esteemed number 23 of the Montréal Victoire. This collection is not just about clothing; it's a celebration of how the game of hockey is evolving and how players can connect more deeply with the sport and its fans. The limited-edition apparel features trendy graphic tees, stylish hoodies, and comfortable joggers, highlighting the ongoing dialogue about diversity in sports.

Marrouane Nabih, CEO of CCM Hockey, stated, "With the 2025 Erin Ambrose 23 collection, we wanted to bring hockey into a space where it hasn't traditionally had a strong presence. It goes beyond the rink, showcasing authenticity, style, and a sense of belonging." As the collection rolls out, it aims to make hockey a more self-expressive sport, welcoming fans from all walks of life.

Erin Ambrose, an Olympic gold medallist and three-time world champion, is a trailblazer in fostering inclusivity. She emphasizes that sports have not always been a welcoming space for everyone. Through this collection, she encourages individuals to embrace their identities and feel that they belong in hockey. Ambrose's words encapsulate the essence of the collection: "Sports haven't always been welcoming for everyone. Today, we're creating spaces where everyone can feel they belong. This collection is about inspiring new dynamics, where authenticity is a strength."

This collaboration between CCM and Ambrose aims to encourage everyone to make their mark in hockey—whether it's on the ice, in the stands, or beyond. The limited availability of the items ensures that fans can express their passion for the sport and promote inclusivity with every piece they wear.

As the campaign progresses, CCM x Erin Ambrose 23 continually seeks to represent the voices of those who have not felt included before. Fans are encouraged to connect with the collection online and in select retail outlets, bringing to life the statement: "It's never felt this real."

In the realm of hockey, where CCM stands as a leading designer and manufacturer, their partnership with Ambrose exemplifies a commitment to nurturing professional talent while promoting a culture of acceptance and diversity. CCM Hockey has roots in Montreal and provides gear to countless professional hockey players, enhancing the sport’s image.

For Ambrose, this collaboration is more than a business venture; it’s a movement. "CCM x Erin Ambrose 23 is about creating ownership of every player’s experience in hockey," she asserts. As she continues her work on and off the ice, she inspires many to understand that hockey is not just a game but a community where everyone has a role.

This latest collection encapsulates a shift in the narrative around women's sports, acknowledging the rising fan base and diverse participant pool that hockey is cultivating. With this in mind, the collaboration invites every fan to express what hockey means to them and unite under a common banner of passion, pride, and connection.

In conclusion, the CCM x Erin Ambrose collection is a vibrant expression of the transformation in hockey culture, highlighting not only the athletic prowess of players like Ambrose but also the community’s demands for visibility, representation, and inclusivity. Grab your limited-edition gear and make your voice heard—because with this collection, hockey is feeling more real than ever.