LE SSERAFIM Appointed Gelato Pique Global Ambassador for 2026

LE SSERAFIM Announced as the Global Ambassador for Gelato Pique

In an exciting announcement, LE SSERAFIM, the popular K-Pop girl group, has officially been named the global ambassador for Gelato Pique for the year 2026. This collaboration promises a year filled with fresh visuals and special videos showcasing the members adorned in the latest Gelato Pique collections.

Launching the Collaboration

Starting with their Valentine’s Sweet Bear Collection, LE SSERAFIM will be showcasing their latest styles through a dedicated website launching on January 15, 2026, at 12:00 PM JST. Fans can look forward to viewing the debut visuals featuring the members dressed in the new collection on the official Gelato Pique online store and through the EC department store, USAGI ONLINE.

The collection aims to encapsulate the delightful sweetness associated with Valentine's Day, featuring playful designs inspired by ice cream themes. The collection emphasizes comfort and style, allowing fans to experience a cozy yet stylish Valentine’s Day at home.

Behind the Scenes

As part of this collaboration, fans will get a chance to glimpse behind-the-scenes visuals of LE SSERAFIM members styling the latest pieces from Gelato Pique. The group is known for their charismatic and refreshing presence, and this campaign will showcase a different side of them, focusing on relaxed and happy moments in the collection.

The first series, aptly named “Valentine’s Sweet Bear Collection with LE SSERAFIM,” will be just the beginning. The campaign will also include upcoming collections throughout the year, such as SPRING NEW LIFE with member KIM CHAEWON and a special collection featuring KAZUHA.

Collections to Anticipate

1. Valentine’s Sweet Bear Collection with LE SSERAFIM
- Launch Date: January 15, 2026, at 12:00 PM JST

2. SPRING NEW LIFE with KIM CHAEWON of LE SSERAFIM
- Launch Date: Late January 2026

3. Special Collection with KAZUHA of LE SSERAFIM
- Launch Date: Late January 2026

Fans can expect continuous releases and updates on the “LE SSERAFIM with Gelato Pique” visual story throughout the year, with highlights shared via the official Gelato Pique Instagram account.

Signature Designs

The Valentine’s Sweet Bear Collection features items such as cozy knit pullovers, stylish cardigans, and playful shorts, all reflecting the collection's theme of sweet indulgence. Notable designs include:

- A knit pullover with heart-shaped ice motifs, perfect for lounging.
- Cardigans and long pants designed with both comfort and aesthetic appeal.
- Accessories such as hair clips and socks that complement the room wear, ideal for gifting.

Each piece marries quality textile construction with unique designs that emphasize the joyful feelings associated with both fashion and the Valentine's holiday. The collection seeks to offer a luxurious yet playfully accessible experience.

An Established Brand

Gelato Pique, operated by MASH Style Lab and established in 2008, has garnered a global audience with its commitment to high-quality materials and innovative designs. Revered as an “adult dessert” brand, it blends comfort with style, ensuring its products remain timeless yet trendy.

LE SSERAFIM, consisting of five dynamic members—KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE—debuted in May 2022 under the esteemed HYBE MUSIC GROUP. The group’s name itself symbolizes strength and confidence, embodying their journey in the music industry.

As LE SSERAFIM embarks on this partnership with Gelato Pique, fans can expect an exciting year packed with engaging visuals that not only celebrate the new collection but also highlight the unique personalities of each member. This collaboration is set to make waves across social media, retail, and the realm of K-Pop fashion.

Stay tuned for updates from Gelato Pique and follow LE SSERAFIM’s journey as they bring warmth and style into the new year!