Total Mortgage Partners with Boston Celtics to Promote Affordable Housing Initiatives

Total Mortgage Partners with Boston Celtics

In an exciting development for fans and community members alike, Total Mortgage has officially been named the Official Mortgage Partner of the Boston Celtics. The partnership, announced on October 19, 2026, unites two well-established organizations committed to their communities and aligned by shared values.

Christopher Affinito, Total Mortgage's Chief Revenue Officer, stated, "As one of the few mortgage companies in the country proudly headquartered in New England, we are thrilled to align the Total Mortgage brand with the Boston Celtics, one of the most storied and successful franchises in all of sports." Affinito emphasized the significance of the partnership, highlighting their shared commitment to giving back to the local community.

A Collaborative Campaign for a Greater Cause

The partnership is set to launch an impactful initiative called the Home Assist campaign. This season-long campaign aims to provide support for safe and affordable housing options. In a unique pledge, Total Mortgage will contribute $18 for every assist made by the Celtics during the 2026-2027 regular season, paying homage to the franchise’s 18 championship victories. The collected funds will benefit Habitat for Humanity of Greater Boston, Inc., assisting their efforts to promote housing stability and affordability across the region.

Ted Dalton, Chief Partnership Officer of the Boston Celtics, expressed optimism about the collaboration, saying, "Total Mortgage has built a strong presence across New England and has maintained a clear commitment to the communities it serves." The partnership aims to bring about meaningful change through several programs, enhancing the experience for fans while contributing positively to the community.

About Total Mortgage

Founded in 1997 by former loan officer John Walsh, Total Mortgage has grown significantly from its modest beginnings with just three people. The company has evolved into a substantial force in the mortgage sector, boasting over 500 employees and licensing across 46 states and Guam.

Total Mortgage combines the resources of a national lender with localized expertise, catering to all types of borrowers, from first-time homebuyers to seasoned property owners. They offer a range of financing options, including conventional, FHA, VA, jumbo, and specialized loans tailored to the needs of their clients.

Despite its expansion, Total Mortgage remains committed to a personalized approach, dedicated to ensuring that borrowers have access to the information and options necessary for one of the most significant financial decisions of their lives. The partnership with the Celtics represents not only a milestone for Total Mortgage but also an opportunity to make a lasting impact on the community.

In summary, the collaboration between Total Mortgage and the Boston Celtics marks a significant step towards promoting community well-being and strengthening the bonds of support within New England. As they join forces to champion affordable housing, both organizations continue to exemplify the importance of community service and the impact of strategic partnerships.