#Japan #Tokyo #Self-Care #Japan Drugstore Show #Shionogi Healthcare

Shionogi Healthcare's Remarkable Achievement at JAPAN Drugstore Show

For the second consecutive year, Shionogi Healthcare has claimed the prestigious Grand Prize in the Booth Design Awards at the 25th JAPAN Drugstore Show, held from August 8 to 10, 2025, at Tokyo Big Sight. This annual event showcased 398 exhibitors, highlighting Shionogi’s commitment to innovation and excellence in the healthcare sector.

A Creative Environment for Self-Care

The booth revolved around Shionogi's core business concept, aiming to create a space where everyone can engage in self-care in a gentle, correct, and enjoyable manner. The engaging theme was not only visually appealing but also communicated the message of promoting a future where health and happiness coexist. This brilliant integration of aesthetics and user interaction played a key role in attracting a vast number of visitors and, ultimately, in securing the top honor.

The theme for this year, "Shionogi Healthcare Parade," encapsulated the ideal of experiencing the 'best future' as defined by the ability to live each day with a smile. The entire booth celebrated the possibilities of self-care, resonating deeply with attendees of all ages.

Engaging Experiences for Visitors

The booth featured exciting activities, including a spectacular show with four dancers and an MC, creating an electrifying atmosphere that drew crowds. Additionally, two unique experiential contents were introduced:

1. Perfect Timing Challenge: A thrilling contest where participants had to hit an exact time of 11.25 seconds.
2. Laughter Competition: Encouraging guests to indulge in fun and share joyous moments.

One of the standout features of this year's event was the engaging Augmented Reality (AR) experience. By activating the AR camera on their devices and scanning specific markers, guests saw vibrant AR displays come to life, enhancing their interaction with Shionogi’s products.

Recognizing the excitement among visitors, the AR experience has been extended until September 2, allowing more people to engage with Shionogi's offerings. With just a QR code, attendees can dive into this innovative feature right from their homes using actual product packages.

Comment from President Yuko Nakagawa

In reflecting on this year's success, President Yuko Nakagawa conveyed her gratitude to the attendees: "We are deeply appreciative of all the visitors who made our booth a vibrant, smiling hub over these three days. Winning this award reflects how our approach to crafting a comfortable and enjoyable experience for self-care resonates with so many people. Self-care is essential for living positively and authentically. Our commitment to delivering the value of self-care in a gentle, correct, and enjoyable manner will continue as we aspire towards a future full of smiles."

Upholding Core Values

Shionogi Healthcare embodies five essential values guiding their operations, which were vividly represented in the Shionogi Healthcare Parade booth:

• - Breaking Conventional Notions for Evolution
• - Relentless Spirit to Persevere
• - Contribution to Society and Coexistence
• - Strict Adherence to Compliance
• - Respect for Diversity

These principles aim to foster an environment where visitors can explore the realm of self-care, reinforcing the importance of taking charge of one’s health.

Commitment to Sustainability

Shionogi Healthcare is equally dedicated to its ESG initiatives. Focusing on Environment, Social, and Governance, the company aligns with several United Nations Sustainable Development Goals (SDGs), particularly in areas like health, economic growth, and reducing inequalities. Their ongoing efforts contribute positively to society and its challenges.

Engaging with the Community

To assist individuals in experiencing self-care more diligently, Shionogi Healthcare utilizes various communication channels, including their owned media and official social media platforms (X, Instagram, LINE), providing valuable information on health, products, and self-care practices.

Through their mission of transforming the accessibility of self-care, Shionogi Healthcare is dedicated to consistently evolving with care and compassion, ensuring a healthier and happier future for all.

About Shionogi Healthcare

Founded in 2016 in Osaka, Japan, Shionogi Healthcare focuses on the development, manufacturing, and selling of healthcare products including over-the-counter medications, health foods, and medical devices. Their commitment to self-care and community health underscores everything they do, as they strive to make self-care more accessible and innovative.

For more information, visit their official website: Shionogi Healthcare.