JD.com Expands Its European Partnerships to Boost Brand Growth in China

Introduction to JD.com's Growth Strategy at Alimentaria

JD.com, a prominent tech and supply chain services leader, made headlines at the 50th anniversary of Alimentaria in Barcelona, showcasing its ambitious plans to bolster European brands seeking growth in China. This international food and beverage trade show, taking place from March 23rd to 26th, is an ideal platform for JD.com to highlight its dual strategy: acting as a trusted gateway for global brands while reinforcing its local presence through its new European online retail platform, Joybuy.

The 10 Billion GigaGrowth Plan

Central to JD.com's initiative is the "10 Billion GigaGrowth Plan," launched in 2025. This program aims to introduce 1,000 new international brands to the Chinese market over the next three years, targeting total sales of approximately 10 billion RMB (about 1.4 billion USD). The plan focuses on strategic actions such as promoting centenary brands and enhancing JD.com's national pavilion programs to attract high-quality global products. A representative from JINGDONG Cross-border stated, "Our mission is to simplify the complexity of entering the Chinese market. With our comprehensive support—covering logistics, marketing, and operations—we ensure that premium international products can scale effectively and swiftly."

Importantly, JD.com's logistics arm offers a full-service logistics solution, managing everything from port collection to customs clearance and final delivery throughout China. By overseeing the entire B2C journey, JD.com provides brands the opportunity to build enduring trust with Chinese consumers, who prioritize quality and authenticity.

Strengthening Economic Ties between Spain and China

Ernesto Negredo Pascual, the Trade Counselor at the Spanish Embassy in China, expressed optimistic views on collaboration with JD.com. He highlighted how the platform provides invaluable opportunities for Spanish brands to showcase their offerings in China, suggesting a bright future for joint promotional initiatives aimed at enhancing visibility and growth within the JD.com ecosystem.

During the Alimentaria event, JD.com solidified its commitment by signing a strategic partnership with BayMar, a prominent Spanish food brand. This collaboration seeks to efficiently deliver premium canned seafood to consumers in China. Javier Coll, BayMar's Operations Director, commented, "Partnering with JD.com enables us to leverage world-class logistics and deepen our consumer insights. Their esteemed reputation and superior compliance network ensure our products reach Chinese tables with the same quality and freshness we offer in Spain."

To connect the excitement generated at the fair with JD.com's extensive customer base of over 700 million active users, the company simultaneously launched the "Spanish Food and Beverage Festival" online. This campaign features limited-time promotional tastings and exclusive packages of Spanish wines and delicacies, allowing new imported brands to quickly gain traction in the Chinese market.

Retail Innovation and Enhanced Shopping Experience in Europe

Beyond its cross-border capabilities, JD.com's new online retail platform in Europe, Joybuy, is now accessible across six countries including the UK, Germany, Netherlands, France, Belgium, and Luxembourg. This brand-centric platform offers both international and local brands a direct procurement system connected to trusted global partners.

Thanks to Joybuy's exclusive last-mile delivery service, JoyExpress, customers in select cities can enjoy same-day delivery on orders placed before 11 AM, ensuring that products arrive promptly. By integrating local e-commerce with global logistics and procurement management, JD.com is establishing more efficient trade routes during this landmark Alimentaria event.

As a leading importer and distributor, JD.com reiterates its support for the global food and beverage industry, strengthening brand partnerships and ensuring high-quality products are accessible to both professional buyers and end consumers.