#China #Shanghai #AI Technology #The9 #The Greed of Man

The9's Innovative AI-Driven Entertainment Initiative

The9 Limited, a prominent player in the interactive entertainment and digital technology sphere, has recently embarked on an exciting new initiative that marries artificial intelligence with classic storytelling. In an announcement made on February 11, 2026, the company revealed its partnership with Chengdu Lumosi Network Technology to develop an AI-powered short drama and an AI-assisted interactive movie game based on the iconic TVB drama, The Greed of Man (大时代).

Revitalizing Classic IP

Holding the exclusive mobile game development and publishing rights for The Greed of Man, The9 aims to leverage its premium drama IP portfolio in conjunction with cutting-edge advancements in generative AI video technology. The company's subsidiary, Shanghai The9, has ambitious plans to explore new formats in storytelling, guided by AI-driven processes. This exciting venture seeks to redefine the paradigms of content creation in the digital entertainment landscape.

Key Features of the Initiative

The collaboration with Chengdu Lumosi focuses on various aspects of AI integration, including:

• - AI-Powered Short Drama Format Development: The initiative will create a new wave of short dramas that harness AI capabilities for enhanced storytelling.
• - AI-Enhanced Script Iteration: Scripts for these short dramas will be iteratively refined through AI, leading to more dynamic and engaging narratives.
• - Interactive Storytelling Mechanics: The project will explore AI-driven techniques that allow audiences to influence story direction, thereby enhancing viewer engagement.
• - Hybrid Interactive Movie Game Prototypes: These prototypes will blend cinematic narratives with user-driven decision-making systems, offering a unique interactive experience.

Statements from Leadership

Gary Gao, COO of The9, emphasized the transformative potential of this initiative by stating, "Recent advances in generative AI video technologies are fundamentally reshaping the economics of scripted drama production and narrative-driven interactive entertainment." The integration of high-quality licensed IP with AI-native production workflows seeks to streamline development processes and shorten cycle times, ultimately aiming for scalable content formats that resonate with global audiences.

Commitment to Quality and Collaboration

The9 remains dedicated to maintaining its robust partnership with TVB while ensuring compliance with authorized IP rights. The company views the development of AI-powered short dramas and interactive movie games as a significant evolution in the realm of digital entertainment.

Looking ahead, The9 is committed to assessing additional high-quality drama IPs to further its AI-driven content strategy, signaling a broader ambition to reshape entertainment experiences. This innovative approach not only signifies The9’s adaptability within the fast-evolving entertainment sector but also its vision to set a new standard for interactive media.

Conclusion

In an era where technology and creativity must coalesce, The9’s ambitious initiative to explore AI in storytelling represents a meaningful step forward in interactive entertainment. By breathing new life into a beloved classic through advanced technology, The9 is paving the way for more inventive assemblages of narrative and interactivity, setting the stage for a bold new chapter in entertainment history.