Celebrate 15 Years of Hoppe-chan with a Limited-Time POPUP Store in Shibuya!

Celebrate 15 Years of Hoppe-chan!

The beloved Sanho character, Hoppe-chan, is making waves again! To commemorate its 15th anniversary, Mitto Melhen Co., Ltd. will host a limited-time "Hoppe-chan POPUP STORE" at Seibu Shibuya from December 2 to December 8, 2025. This event is a fantastic opportunity for fans of all generations to experience the charm of Hoppe-chan, which gained immense popularity among young girls in the 2000s.

A Nostalgic Journey

Hoppe-chan has made a comeback as a symbol of "Heisei Retro" among Generation Z. This character once captivated the hearts of middle school girls with its unique appeal and was a staple in mail-order catalogs. The POPUP store will feature a variety of nostalgic limited-edition items, including the beloved "Christmas Hoppe-chan," which has been specially revived for this event!

Limited Edition Christmas Hoppe-chan

One of the most popular seasonal items from the past, the Christmas Hoppe-chan, will be available for purchase at a limited quantity of 550 yen (tax included). Adorned in a festive Santa hat, this adorable character is sure to bring joy to your holiday celebrations. The revival of this item marks a return to the original spirit of Hoppe-chan, which was known for its seasonal charm.

Celebrate the Upcoming Anime Adaptation!

Adding to the excitement, the TV anime "Hoppe-chan: Secrets of San Kingdom and the Black Hoppe Clan" will air starting January 10, 2026. To celebrate, special mascot suit events will take place on December 6 and 7. This is a perfect chance to meet and take photos with the enthusiastic Hoppe-chan mascot, which gained popularity on social media during the summer's Heisei Retro event at Seibu Shibuya.

Exclusive Promotions for Attendees

The fun doesn’t stop there! Everyone who makes a purchase during the event will receive a unique "Nostalgic Original Underlay" as a gift, while supplies last. This exclusive item is a great collector's piece that captures the essence of Hoppe-chan's history.

Additionally, the famous "Ganso Hoppe-chan" will be available at a special POPUP price of 480 yen (tax included), down from its regular price of 550 yen. The promotional offer includes a deal where you can buy three figures for only 1,000 yen (tax included) — perfect for sharing with friends!

Experience the Radiance of Heisei Once More

For many, Hoppe-chan represents a fond childhood memory, encapsulated in a delightful, palm-sized treasure. Now, on its 15th anniversary, Hoppe-chan is poised to reignite the nostalgia and excitement of past generations while attracting new fans. We invite everyone to experience the charm of Heisei Retro this winter at Seibu Shibuya.

What is Hoppe-chan?

Since its inception in 2010, Hoppe-chan has been inspired by cake decorations, gaining popularity with its unique, squeezable designs. Each figure showcases individuality, making it a favorite among teenage girls who consider it "their very own character." Today, Hoppe-chan is recognized as a symbol of diversity in the Reiwa era and has become a significant character on social media. As we approach May 5, 2026, the day celebrated as Hoppe-chan's birthday, there are exciting plans including an anime series set to air soon.

For more information, visit the official Sanho website. Don’t miss out on this magical celebration of Hoppe-chan’s legacy!

Contact Us

Company: Mitto Melhen Co., Ltd. (Sanho Division)
Headquarter: 3F, 3628 Yamanokami, Chuo City, Yamanashi 409-3845, Japan
Online Store: Sanho Store
Official Site: Mitto Melhen

For licensing inquiries, please contact our agents directly.