#United States #Washington #Influencer Marketing #Disclosure Facts #Validation Institute

Disclosure Facts Secures Validation Institute Certification

In a noteworthy development for consumer brands leveraging influencer marketing, Disclosure Facts has announced its recent certification by the Validation Institute. This certification signifies that brands utilizing Disclosure Facts can effectively address advertising scrutiny and substantially lower the risk of complications from potential investigations and lawsuits. The Validation Institute’s endorsement comes with a $100,000 credibility guarantee for validated claims.

As influencer marketing rapidly becomes a key growth avenue for brands, the associated scrutiny has heightened. Brands often find themselves under intense examination when their advertising practices are questioned, especially about the legitimacy of endorsements and testimonials. However, the reality is that many brands struggle to provide a clear and credible record that outlines the nature of their commercial relationships with influencers.

This challenge intensified following significant enforcement actions by U.S. regulators. The Federal Trade Commission (FTC) imposed a ban on deceptive endorsements and testimonials in August 2024, introducing severe penalties for violations. By 2025, the legal landscape shifted even further as class action lawsuits began to target influencer marketing tactics, supported by various state