Beko and Massimo Bottura: Building a Sustainable Future Together

Beko, a leading name in global home appliances, has officially appointed famed chef Massimo Bottura as its global ambassador. This partnership was celebrated at the prestigious 'The Best Chef Awards' in Milan, highlighting Beko's commitment to innovation with a strong emphasis on reliability and sustainability.

Massimo Bottura, a Michelin-starred chef renowned for his avant-garde culinary vision, embodies the principles that Beko stands for. Their alliance merges the world's culinary excellence with cutting-edge appliance innovation – both aiming to foster a more reliable and sustainable lifestyle.

A Shared Vision

The collaboration between Beko and Bottura is rooted in a mutual dedication to creating enduring value, manifesting in kitchen appliances designed for longevity and culinary art meant to inspire generations. Recognized by Time magazine as one of the most sustainable companies globally, ranking 17th overall and first in its sector, Beko's focus aligns perfectly with Bottura's philosophy. Together, they emphasize transforming daily actions into acts of care for the planet.

This ethos was prominently displayed at the 'Best Chef Awards', where Beko held the title of official sustainability partner. The event catered to a diverse array of talents in the culinary world, celebrating gastronomy as an art form and a vehicle for cultural connections. Beko sponsored the 'Terroir Award,' honoring chefs who showcase excellence throughout their culinary journeys. This award is not merely a recognition but a commitment to sustainable practices that highlight local communities and environmental consciousness.

In 2025, the 'Terroir Award' was awarded to Débora Fadul from DIACÁ, Guatemala, who emerged as a beacon of innovation and responsibility, successfully marrying tradition and modern culinary techniques. This recognition mirrored Beko and Bottura’s mission to foster a future where culinary excellence coexists with environmental stewardship.

Commitment in Action

Bottura and Beko have consistently demonstrated shared values: absolute excellence, innovation rooted in respect for tradition, and an unwavering commitment to sustainability. With the renowned chef handing over the 'Terroir Award' as Beko's global ambassador, their joint efforts symbolize a future where culinary artistry is aligned with sustainable development.

Beko has cemented its reputation as the number one appliance brand in Europe, reassuring consumers with products rigorously tested for durability and reliability. Their business philosophy centers on the idea of 'Beko state of mind,' which refers to the confidence customers feel in making the right choices for their homes and, by extension, the planet.

Beko is committed not only to innovation and reliability but also to designing eco-friendly products that adapt to the modern world of sustainability and energy efficiency. This vision enables consumers to contribute positively to their environment while enjoying high-quality appliances.

Looking Toward the Future

The future of the Beko and Bottura partnership holds immense potential. Their shared mission emphasizes creating products that not only meet consumer demands but also respect our planet. As they continue to work together, we can expect innovative campaigns that encourage environmental awareness and culinary exploration.

In conclusion, the partnership between Beko and Massimo Bottura exemplifies how brands can join forces with leading figures to advocate for a better planet through innovative and sustainable practices. Through this synergy, they are paving the way toward a future where culinary brilliance and sustainability can thrive together.