#Japan #Tokyo #BMSG #Chanmina #No No Girls

BMSG and Chanmina: A New Era in Idol Auditions

In a groundbreaking achievement, BMSG, led by the innovative rapper and producer SKY-HI, partnered with the talented Chanmina to create a girls' group audition named 'No No Girls'. This project has recently made headlines for winning two major awards at the 2025 65th ACC TOKYO CREATIVITY AWARDS, one of Japan's largest creative awards.

The awards were a testament to the project's originality and impact, garnering recognition among a remarkable total of 2,263 entries. It clinched the prestigious Grand Prize from the Minister of Internal Affairs in the Public Relations category and also won the top award in the Brand Communication category, specifically in the social influence sector. Such accolades not only highlight the quality of the project but also its vision to empower young talent in the entertainment industry.

What is 'No No Girls'?

'No No Girls' arose from an inclusive audition call: "Height, weight, and age don’t matter. Just show us your voice and your life." This remark set the stage for an unprecedented audition experience. Under Chanmina's guidance, candidates were able to receive personalized training that allowed them to shine while being supported by BMSG's philosophy of nurturing talent. The project invited aspiring artists to transform their 'No' into 'Yes', engaging audiences in a powerful narrative of ambition and transformation.

In April 2025, the genesis of the project will culminate in the debut of a seven-member girls' group named 'HANA', featuring members CHIKA, NAOKO, JISOO, YURI, MOMOKA, KOHARU, and MAHINA.

Understanding the ACC TOKYO CREATIVITY AWARDS

The ACC TOKYO CREATIVITY AWARDS is a prestigious platform celebrating creativity in various domains. Originating in 1961 as the ACC CM FESTIVAL aimed at improving the quality of TV and radio commercials, it evolved in 2017 to encompass a broader spectrum of creative works across different fields. It is now recognized as one of Japan's largest awards in the creative industry, with the Grand Prize serving as a monumental goal for those involved in creative endeavors.

Learn more about the ACC TOKYO CREATIVITY AWARDS

Insights from SKY-HI

SKY-HI expressed his excitement regarding the recognition received for 'No No Girls', emphasizing the necessity and impact of Chanmina's unique presence in today’s landscape. He noted the incredible value of the talent discovered through this project and was delighted to present this new perspective to the world.

BMSG has always operated under the guiding slogan of “Nurturing talent, not killing it.” This philosophy has been a cornerstone of their mission, particularly through initiatives like 'No No Girls', which seek to scout young talent embodying fresh values. Furthermore, the company is launching the 'BMSG Creative Lab' aimed at materializing artists' creative visions, thus amplifying the global outreach of Japanese artistic expressions.

Company Overview

BMSG, founded in September 2020 by SKY-HI, strives to revolutionize the Japanese music industry through sustainable global practices. The company is not only an artist management entity but also organizes auditions such as 'THE FIRST', 'MISSIONx2', and 'No No Girls.' Additionally, it has initiated expansive projects like 'D.U.N.K.-DANCE UNIVERSE NEVER KILLED-' to promote diverse dance and vocal talents globally.

BMSG is exploring innovative frameworks beyond traditional CD sales, including initiatives to reduce plastic usage in CD manufacturing, aligning with SDG principles. Their multifaceted approach, from event planning to merchandise sales, establishes them as a forward-thinking startup prepared to make significant strides in the music industry.

Find out more about BMSG on their official website and follow them on social media: Instagram, Twitter, and YouTube.