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Hasselblad's Award-Winning Lens at the DGP Imaging Awards 2025

Hasselblad's renowned medium-format digital lens, the XCD 2.8-4/35-100E, was honored with the prestigious gold award at the DGP Imaging Awards 2025. This accolade further solidifies Hasselblad's commitment to excellence in digital imaging. The awards were judged by a panel of professional photographers and camera experts, alongside reputable retailers, recognizing products that stand out in the competitive photography market.

Overview of the DGP Imaging Awards

The DGP Imaging Awards serve as a comprehensive recognition platform for advancements in digital imaging solutions encompassing various aspects of photography. These awards cover everything from capturing images to viewing, editing, and storing them. Each year, the awards draw attention from notable industry figures, making it vital for brands to showcase their best technologies and innovations. Winning an award here is a testament to the quality and performance of the products, and this year, Hasselblad has once again proven its leadership in the market.

Award-Winning Products from Hasselblad

Gold Winner: XCD 2.8-4/35-100E

This versatile standard zoom lens spans a focal length from wide-angle to medium telephoto, making it suitable for various types of photography. Its optical zoom ratio of approximately 3x allows for remarkable adaptability, handling expansive landscapes, intimate portraits, and dynamic street photography with ease. With an impressive maximum aperture of f/2.8, the lens excels in low light conditions, providing beautiful bokeh that enhances the visual appeal of images. It’s priced at 715,000 yen (including tax).

For more details on the XCD 2.8-4/35-100E, visit its official page here.

Honorable Mention: X2D II 100C

In addition to their lens, Hasselblad's X2D II 100C medium-format camera received recognition with a category award. This camera is equipped with Hasselblad's Natural Color Solution, enabling it to reproduce natural and stunning colors effectively. Its continuous autofocus using PDAF and LiDAR technology ensures precise subject tracking, while a ten-stop in-body stabilization allows for sharp images even under challenging conditions. The X2D II 100C retails at 1,155,000 yen (including tax).

Explore more about the X2D II 100C here.

About Hasselblad

Founded in Sweden, Hasselblad has been a pivotal force in the realm of photography since 1941. Renowned photographers have used Hasselblad cameras to create iconic images, including those taken during humanity's first moon landing. Over the past 80 years, it has championed storytelling through high-quality imagery, showcasing elegant Scandinavian designs and sophisticated technology. Their focus on quality continues to inspire photographers around the globe.

To learn more about Hasselblad, visit their official website here.

About Sekido

Sekido Co., Ltd. is the authorized distributor of Hasselblad in Japan and has a remarkable history of collaborations with over 45,000 companies, including various government organizations. They have spearheaded the sale of drones, notably as the first Japanese distributor for DJI, and operate comprehensive drone facilities in Tokyo, Kanagawa, and Fukuoka. Since June 2023, Sekido has served as the official representative for Hasselblad products in Japan. For inquiries, you can contact them via their website here.