Fuji Q Holdings Partners with HIKKY for XR Annual Project Celebrating 100 Years

Celebrating a Century: Fuji Q Holdings and the XR Annual Project

In a groundbreaking initiative to mark its 100th anniversary, Fuji Q Holdings, based in Fujiyoshida, Yamanashi, is launching the 'XR Annual Project' in collaboration with HIKKY. This exciting venture aims to merge reality with innovative digital experiences, creating a thrilling range of new attractions designed to engage both existing and potential customers like never before.

The Launch: A Unique Experience Awaits

As part of this project, Fuji Q Highlands will make its debut at the world-renowned 'Virtual Market 2026 Summer', hosted by HIKKY. Visitors will be treated to the world’s first VR roller coaster that accelerates based on the rider's screams — a unique experience that combines adrenaline-fueled thrills with immersive technology. This coaster, named 'Hyper FUJIYAMA', will offer participants a virtual ride that mimics the real thing, reaching speeds of up to 520km/h based on the volume of their screams.

The aim is to not only recreate the exhilarating experience of Fuji Q Highlands but also to expand its reach to a global audience, breaking the barriers of distance and access. Speaking on this initiative, Koichiro Horiuchi, Executive Director at Fuji Q Holdings, expressed his excitement about extending the company’s real-world experiences into the metaverse. He emphasized that this relationship with HIKKY offers a powerful way to connect with new customers who might otherwise never have the opportunity to experience the park directly.

The Vision Behind the Project

Fuji Q Holdings is not simply celebrating its past but is keen to maximize its customer lifetime value in this new digital age. With HIKKY’s extensive expertise in XR (Extended Reality), this project represents their ambition to leverage modern technology to enhance customer engagement. The plan is to curate a vibrant virtual community where fans can interact continuously, fostering long-term relationships that translate into real-world visits and deeper brand loyalty.

The virtual booth at the upcoming Virtual Market won’t just replicate the real attractions but will instead offer an imaginative and interactive reimagining of Fuji Q Highlands. Using bright and playful visuals, the experience will aim to engage visitors in a captivating world, encouraging ongoing interactions rather than just one-off promotions.

Engaging the Community with New Attractions

The XR Annual Project will feature multiple thrilling attractions besides the Hyper FUJIYAMA roller coaster. Another highlighted experience will be 'SUGOKU NAGASHIMASUKA', a VR quiz ride that combines a fun quiz element with the park’s signature water ride. Here, participants can discover lesser-known facts about Fuji Q Highlands within a virtual environment designed to give them a refreshing, cool experience that echoes the actual mountain setting in summery days.

In addition to rides, the initiative also includes the formation of the 'Fuji Q Highlands Virtual Community'. This platform aims to encourage active dialogue with users and let their ideas shape future attractions effectively breaking down the walls between virtual and real experiences. Through slated events and collaborations with existing popular VR communities, Fuji Q Holdings hopes to attract new members to this innovative gathering space.

As Fuji Q Holdings and HIKKY gear up for this ambitious project, the forthcoming Virtual Market 2026 Summer promises to be a significant rendezvous for tech enthusiasts and adrenaline seekers alike. With free entry, this 16-day event scheduled from July 11 to 26, 2026, will allow visitors to explore these imaginative attractions via their VR equipment or Windows PCs.

In conclusion, as Fuji Q Holdings steps into this new era, it aims not only to maintain its status as a premier leisure company but also to become a pioneer in blending traditional fun with groundbreaking digital experiences. The focus is on nurturing an ongoing relationship with fans that will spark excitement for future visits, surrounded by the iconic beauty of Mount Fuji. As this project unfolds, customers can expect a wealth of experiences that bring them closer to the thrills of Fuji Q Highlands — both in the physical realm and the immersive depths of the metaverse.