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The Finnish Long Drink Embraces Kalsarikännit

The Finnish Long Drink, a beloved brand originating from Finland, has launched a special promotion that invites fans to celebrate the art of Kalsarikännit, which translates to "pantsdrunk" in English. This intriguing cultural concept involves enjoying beverages at home while comfortably dressed in your underwear. With college basketball season underway, the timing for this initiative couldn’t be more perfect.

What is Kalsarikännit?

Kalsarikännit is not just about drinking; it embodies a lifestyle of relaxation and comfort at home. Rooted in Finnish tradition, this practice allows individuals to unwind and enjoy their leisure time without the distractions of crowded bars or the hustle and bustle of public settings. As many fans prefer to stay in and watch thrilling college basketball games, The Finnish Long Drink is providing an extraordinary option to enhance this experience.

A Unique Offer

From March 18 through April 7, 2025, The Finnish Long Drink is offering a remarkable deal: fans can purchase a 6-pack of their iconic beverages for just $0.01. This incredible offer allows people to bypass the crowded sports bars and engage in the Kalsarikännit tradition from the comfort of their own home.

"While college basketball brings excitement, sometimes bars are less than ideal for enjoying the games due to crowding and interruptions," said Sakari Manninen, co-founder of The Finnish Long Drink. "This initiative provides an alternative for those who want to enjoy the matches, pants-free or not, within their homes."

How To Participate

Participating in this promotion is simple:
1. Purchase a 6-pack of The Finnish Long Drink.
2. Visit thelongdrink.com/kalsarikannit for detailed instructions on how to submit your receipt.
3. The brand will return the cost of the pack via Venmo or PayPal, minus one cent, within 24-48 hours.

Fans who partake in this unique celebration are encouraged to share their experiences on social media by tagging @longdrink on Instagram. Selected participants may receive branded merchandise as a token of appreciation.

About The Finnish Long Drink

The origin of long drinks dates back to the 1952 Summer Olympics held in Helsinki, Finland, where introducing a new shooting drink could cater to the influx of visitors. The Finnish government initiated the creation of a drink that was not only refreshing but also quick to serve, resulting in the birth of the iconic long drink. Fast forward to today, and this delightful refreshment has made its way to the United States, where a new generation of Finns aims to share the uniquely Finnish experience with the world.

For more information about The Finnish Long Drink and their offerings, visit thelongdrink.com or follow them on Instagram @longdrink.

As you prepare for the upcoming basketball games, consider embracing Kalsarikännit and enjoy your Finnish Long Drink in style. Relaxation awaits!