#United States #Auburn Hills #Super Bowl #Jeep #Harrison Ford

Jeep® Unveils Harrison Ford in Its Big Game Commercial

In a stunning reveal during the Big Game, the Jeep® brand showcased its innovative two-minute film titled "Owner's Manual," featuring Hollywood legend Harrison Ford. This captivating commercial was directed by the renowned Academy Award-nominated James Mangold, who is known for his works on films like "Ford v Ferrari" and "Indiana Jones and the Dial of Destiny." The collaboration aimed to deliver a unique narrative that diverges from the usual high-energy commercials typical of Super Bowl ads.

The film serves as an intimate and reflective portrayal, where Ford conveys a compelling message: life doesn't come with an owner's manual like a car does, so individuals should make choices that bring joy. "Choose what makes you happy. My friends, my family, my work make me happy. This Jeep (Wrangler 4xe) makes me happy... That's my owner's manual. Get out there. Write your own," Ford states in a heartfelt tone, emphasizing the personal nature of happiness and adventure.

Notably, the film also incorporates an original score titled "Go Anywhere," specially written and performed by Sony Music Publishing artist Nathaniel Murphy. This underscores Jeep's commitment to creativity and resonates with the themes of freedom and exploration inherent in the brand.

As Stellantis, the parent company of Jeep, continues to expand its presence in the automotive industry, this year's Big Game commercial stands out not just for its celebrity involvement but for its meaningful storytelling. Olivier Francois, Stellantis’ Global Chief Marketing Officer, highlighted the intention behind the film, stating, "We worked very closely to create an intimate film that would stand out through its quiet nature. This is essential as we look toward the future of our brand and its heritage."

Ford's involvement in the commercial signifies a deep connection between the brand's ethos and his storied film career, which has often revolved around themes of adventure and overcoming adversity. Bob Broderdorf, the CEO of the Jeep brand, expressed excitement about this collaboration, noting that there couldn't be a better spokesperson for Jeep than someone like Ford, who embodies the spirit of adventure both on and off the screen.

In addition, the advertisement symbolizes Jeep's long-standing relationship with the USO (United Service Organizations), demonstrating their commitment to honoring veterans and active service members.

This year also marked the Jeep brand's announcement of its first all-electric vehicle, the Grand Wagoneer S. Designed to uphold the brand's reputation for adventure, this new model and the Wrangler 4xe reflect Jeep's dedication to offering diverse and eco-friendly vehicle options. The Grand Wagoneer S will begin arriving at accredited dealers across the U.S., with a competitive starting MSRP of $66,995.

Jeep continues to be recognized as America's most patriotic brand, maintaining its stance as a supporter of significant events like the Big Game, allowing it to connect meaningfully with fans and new customers.

As the Jeep brand forges ahead, it remains rooted in a legacy of freedom, adventure, and innovation that resonates with drivers worldwide. The message of the "Owner's Manual" is clear: adventure awaits, and it's up to the individual to seize it, making choices that lead to true happiness and fulfillment, much like owning a Jeep itself.