#Japan #Osaka #Yoshio Itoi #KOTOMOS Holdings #CBD Skincare

Yoshio Itoi's New Role at KOTOMOS Holdings

In a significant move, KOTOMOS Holdings has announced the appointment of former professional baseball player Yoshio Itoi as a special advisor, effective September 1, 2025. This collaboration combines the creative strength of the advertising agency KOTONA, known for its innovative marketing strategies, with the cutting-edge CBD skincare products from ATTZ Inc. With a mission to communicate the value of athletes and brands effectively, KOTOMOS aims to explore a new path for retired athletes.

The Background of the Appointment

Yoshio Itoi, celebrated for his extraordinary athletic abilities, has continued to captivate audiences with his charismatic persona, both in the media and business spheres, following his retirement. This new position is pivotal as it addresses the pressing issue of career transitions for retired athletes, a concern that affects a large majority of them. Statistics indicate that over 2,000 athletes retire each year in Japan, with many under the age of 30. A staggering 90% of these athletes express anxiety about their post-retirement careers.

Championing Second Careers and Supporting Generation Z

Itoi's experience as a trailblazer in various fields serves as an inspiring model for other athletes facing similar transitions. His successful foray into business, media, and social media post-retirement exemplifies the boundless opportunities available to athletes willing to venture beyond traditional roles. Meanwhile, KOTONA employs a youthful workforce, averaging 26 years of age, predominantly from Generation Z. These employees are eager to challenge conventions and carve out their paths, making Itoi's role even more vital in nurturing creative freedom and growth among staff.

Role Details and Responsibilities

Itoi’s tenure will last for one year, concluding on August 31, 2026. He is expected to play a comprehensive role to revitalize and energize the company, engaging across various departments, including sales. His first day at KOTOMOS will include a formal welcome ceremony, departmental training, and lunch with junior employees, setting the stage for a collaborative environment focused on innovation and creativity.

A Glimpse into Yoshio Itoi's Career

Born in 1981 in Kyoto Prefecture, Itoi began his professional journey with Nippon Ham as a pitcher before transitioning to the outfield where his batting skills flourished. With achievements across several teams including Orix and Hanshin, Itoi maintained an impressive batting average of over .300. His uniquely engaging personality earned him nicknames like 'Superman' and 'Alien' among fans. After retiring in 2022, he has embraced various opportunities in media and interstitial work, demonstrating his versatility.

Itoi’s Comments on His New Role

On accepting the advisor position, Itoi stated, “Since retiring from professional baseball, I have taken on various challenges. I have consistently used CANNA products, and I feel a great sense of fulfillment in joining the company as a special advisor. Like my journey in baseball, I aspire for us to become the best company in Japan.”

Comments from KOTONA's President

Akihisa Yamazaki, KOTONA's president, expressed enthusiasm about Itoi's appointment, highlighting his commitment to challenge and his exceptional communication skills, which have attracted many. Yamazaki stated, “Itoi’s experiences and vibrant energy will bring great inspiration not only to our company but also to the young employees.” KOTONA aims to bridge the world of sports with business, delivering happiness and innovation to all stakeholders involved.

About KOTONA and ATTZ

KOTONA, based in JP Tower Osaka, is a comprehensive advertising agency dedicated to delivering ideas and creativity that foster happiness and innovation within society. It specializes in various sectors, including sports and beauty, fortifying businesses to achieve their marketing goals.

In contrast, ATTZ focuses on enhancing quality of life through innovative product development, emphasizing their revolutionary CBD-infused skincare line, CANNA. Their commitment to offering unique and convenient products to consumers makes them a standout company in the beauty sector.

For any inquiries regarding this announcement, please contact:
KOTONA Public Relations
Miki Nonogami
Phone: 070-5465-8088
Email: [email protected]