#Japan #Tokyo #Voicy #LENZ #To Shin Partners

Voicy's Innovative Audio Advertising

In an age where advertisements are often perceived as mere interruptions, Voicy is taking a bold step towards transforming audio advertising into an asset rather than just a fleeting campaign. The innovative platform has announced the launch of its archive-based audio advertisements designed to enhance listener experience while fostering genuine connections with brands.

Shifting Focus from Reach to Fandom

As the saturation of information increases, the advertising landscape is increasingly evolving from a mere focus on reach to a more profound engagement with audiences—this is what Voicy aims to champion with its new strategy. Utilizing the strong bond of trust between personalities and listeners, Voicy aspires to cultivate fandom for brands beyond mere recognition. This initiative marks a vital shift, indicating that engaging consumers emotionally is now more critical than ever.

Features of Archive-based Audio Advertising

The new audio advertisements are crafted with the listener's experience at the forefront. Here are some notable features:

• - Seamless Integration through Contextual Relevance: The creative process behind the advertisements involves thorough analysis of listener insights to create content that fits naturally within the existing media landscape.
• - Archival Format: Unlike traditional ads, these advertisements are designed to be archived as standalone content. This unique design allows listeners to engage with the advertisement as a piece of creative work, enhancing enjoyment and value.
• - Building Positive Associations: The advertisements will be stored in the 'audio CM channel.' This archive means that instead of being a transient ad, they can be revisited and appreciated over time, continuing to develop goodwill toward the brand.
• - Visualization and Accumulation of Fandom Data: Voicy-CRM will provide detailed analytics related to advertisement listenership, allowing for high-precision effectiveness evaluation and the accumulation of fan data.

Case Study: To Shin Partners and their Choice for Audio

As many companies express frustration with traditional advertising approaches, To Shin Partners stands out for their early investment in deep empathy and understanding—the very core of fandom. With their property investment brand, LENZ, they have embraced audio advertising, believing in its power to communicate their concept of 'choosing property investment by future value' effectively.

Comment from To Shin Partners: "Our mission is to create new value in real estate and foster a vibrant society and enriched lives for individuals. We resonated with Voicy’s compelling proposal for creating listener-centric ads and decided to partner with them. We believe LENZ can provide valuable insights to those engaging with Voicy every day."

Voicy's Vision for the Future

Voicy aims to establish a 'media space of the fandom era,' promoting solid relationships among creators, listeners, and businesses through this advertising initiative. As the platform continues to highlight significant marketing opportunities that cater to current demands, it endeavors to redefine the value of audio advertising in the marketplace.

About Voicy

Voicy is an inclusive audio platform with a registered user base of 2.5 million. It offers a unique experience of enjoying curated content while multitasking. With over 2,000 channels, Voicy features voices that have cleared its rigorous selection process, including news broadcasts and personal media that convey the character of businesses themselves. It creates a vibrant environment for listeners to encounter enriching voices and information during their daily routines, leading to an impressive average listener retention rate of about 80% for broadcasts lasting approximately 15 minutes. The simplicity of the recording method emphasizes authenticity, ensuring that the content resonates deeply with audiences. Furthermore, in an era where creator economy is gaining traction, around 60% of channels have achieved monetization.

For more information, visit Voicy's Website or download the app here.