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A Thriving Global Flower Industry in Kunming

The floral sector is preparing for a significant event this September 2025 at the Kunming Dianchi International Convention and Exhibition Center. The 23rd China Kunming International Flower Expo (KIFE) and the Kunming International Flowers and Plants Expo (IFEX) will be held from September 19 to September 21. With over 500 exhibitors expected to participate, this event reestablishes Kunming as a global hub for gardening innovations and trade in the floral industry.

Event Overview

KIFE and IFEX have grown to become one of the leading floral industry events in Asia, covering an impressive exhibition area of 60,000 square meters. Reports suggest that more than 90% of the exhibition space has already been booked, showcasing the increasing interest in this sector. The main exhibition will include specialized displays, industry forums, and live demonstrations that collectively offer a comprehensive platform for presenting the latest achievements in horticulture and fostering international trade partnerships.

Strategic Significance of Kunming

Kunming is strategically located in Yunnan province, which is known as a critical flower distribution center in southwest China. As such, its role in the global floral market is vital. This year, France will be the honored guest nation, presenting its floral artistry and local flower varieties in specific national pavilions. Noteworthy French participants will include renowned companies like Meilland International (roses), Morel (cyclamen), and Georges Delbard (roses and fruit trees). Not to be outdone, top Dutch breeders such as De Ruiter, Van Den Berg Roses, Schreurs, and Rijkland will also showcase their newest floral innovations.

Additionally, a new tropical plant pavilion will feature delegations from Thailand and Taiwan alongside leading domestic brands in the tropical sector.

Professional Forums and Networking Opportunities

Attendees will have the chance to participate in professional forums addressing crucial topics within the industry:

• - Protection of New Plant Varieties in China: This forum will explore intellectual property protection strategies in the floral sector.
• - Modernizing Horticultural Infrastructure: Discussions will center around the latest agricultural technologies.
• - Development Opportunities in Horticulture via Digital Technology: This will focus on the digital transformation advancements in the industry.
• - E-commerce Marketing for China’s Floral Industry: Insights will be provided from leading platforms and popular influencers conducting live streams.

The previous event in 2024 attracted over 84,000 visitors, resulting in transaction volumes exceeding 200 million yuan. Remarkably, over 92.3% of participants expressed high satisfaction with their involvement, highlighting the event's significance.

Duan JinHui, a representative from a participating company, remarked, “This year, foreign visitors are flocking to the exhibition, showcasing Yunnan's flower industry on a global scale. The event has brought attention to various regional flowers and the newest varieties, spreading technological innovations in this field.” Rose Marie Gonzaga, managing director of Tri GonzFlower Trading Corp, added, “We encountered a variety of products and companies, leading to fruitful discussions for future collaborations.”

Reasons to Attend

The KIFE and IFEX events promise a holistic overview of the industry with numerous networking opportunities:

• - Comprehensive Industry Coverage: Access to more than 6,000 distributors in one place, allowing for streamlined supplier selection.
• - Smart Partner Matching: An intelligent system to effectively connect businesses with potential partners.
• - Field Visits: Professional groups and diplomats will tour flower-growing areas in Yunnan, witnessing the entire process from cultivation to packaging.
• - Spotlight on New Varieties: A chance to discover flagship flower varieties from Yunnan that are defining industry trends.
• - Cultural Events: An opportunity to enjoy floral art performances and purchase exclusive Kunming-themed flower souvenirs.

As KIFE and IFEX strategically position themselves as premier flower trade centers in Asia, their mission remains focused on fostering collaborative growth fueled by innovation and global partnerships. For more information and registration, visit IFEX Flower Expo.