#Japan #Tokyo #Keio Plaza Hotel #HirobaEru #Oktoberfest 2026

Keio Plaza Hotel's 55th Anniversary Oktoberfest: A Toast to Memories

The Keio Plaza Hotel, located in Shinjuku, Tokyo, is gearing up for a special event to celebrate its 55th anniversary. From September 1st to October 31st, 2026, the hotel will host Oktoberfest 2026, themed "Thanks to the Future: A Toast That Accompanies Memories." As part of this celebration, the hotel will introduce an original craft beer named ‘HirobaEru.’

Exclusive Craft Beer: HirobaEru

The HirobaEru is a unique craft beer, crafted by ten selected staff members from various hotel establishments. This collaboration has not only involved quality hop selection but also discussions on what constitutes the ideal brew for this milestone year. With a focus on expressing gratitude towards loyal customers who have supported the hotel over the years, the beer is designed to resonate with the memories shared in the hotel.

HirobaEru is a white ale, a style widely appreciated for its smooth, refreshing taste. It opens with zesty citrus notes, evolving into hearty aromas of nuts and flowers, balanced by a gentle sweetness reminiscent of honey. This nuanced flavor profile makes it an excellent companion for both toasts and meals, designed to resonate with a broad audience celebrating together. The label showcases a 1970s-inspired graphic that reflects the excitement and expectations held at the hotel's inception in 1971, subtly incorporating designs from the original banquet hall carpets, thereby honoring the hotel’s rich heritage.

The beer will be available in a limited run of 360 bottles, priced at 2,600 yen, inclusive of service charge and tax, ensuring exclusivity for attendees of this special Oktoberfest event.

Oktoberfest Experience: A Diverse Selection of Craft Beers

In addition to HirobaEru, Oktoberfest 2026 will feature an impressive collection of 18 craft beers sourced from both local and international breweries. Each bar and restaurant within the hotel will present a unique approach to enjoying these beverages. The main bar, Briann, will offer selections from local breweries along the Keio Line, allowing guests to savor these local flavors paired with exclusive food items. The Aurora Sky Lounge, located on the 160th floor, invites guests to enjoy craft beers like Hitachino Nest Beer and Brooklyn Brewery against a backdrop of stunning city views.

Across various venues, from the all-day dining venue Jurin serving casual fare to the Chinese restaurant Nan-en and the traditional Japanese dining Wasyokuan, there will be recommended pairings of craft beers tailored to complement each dish. The hotel’s Cocktail and Tea Lounge will also offer a special "October Supreme Plan," showcasing around 55 different drinks, including craft beers, providing a diverse experience of the Oktoberfest spirit.

Original Merchandise and Exciting Prizes

To enhance the festive atmosphere, the hotel will also hold a raffle campaign during the event. Guests who order specific menu items will have a chance to win exclusive original goods, including Oktoberfest tote bags and limited-edition brewery merchandise. This initiative is designed to foster a fun and engaging festival environment, appealing to guests of all ages as they enjoy craft beers and culinary delights this autumn.

Event Details

• - Duration: September 1 to October 31, 2026
• - Location: Keio Plaza Hotel’s in-house restaurants and bars
• - Participating Venues:

- Sky Lounge Aurora
- Cocktail and Tea Lounge
- All-Day Dining Jurin
- Super Buffet Grass Court
- Chinese Restaurant Nan-en
- Japanese Restaurant Wasyokuan
- Main Bar Briann
- (Limited to HirobaEru in Yamanami and Shun restaurants)

With this exciting lineup, Keio Plaza Hotel not only celebrates its remarkable 55-year journey but also embraces the essence of community and shared experiences through this Oktoberfest. Each sip of HirobaEru will carry the legacy of tradition, transformation, and cheer as guests raise their glasses to the future.

About Keio Plaza Hotel

Founded on June 5, 1971, and located in the bustling heart of Shinjuku, Keio Plaza Hotel has continually set standards in the hospitality industry through service excellence and innovative offerings.

For more details, visit the official website: Keio Plaza Hotel.