Introducing hogume
2025-10-08 00:49:23

Introducing 'hogume': A Revolutionary Heat-Reflecting Transfer Sheet

A New Age in Comfort: The 'hogume' Iron Transfer Sheet



On October 8, 2023, Promoting Co., Ltd. (located in Chiyoda, Tokyo) will introduce its innovative iron transfer sheet named 'hogume,' leveraging newly developed DTF (Direct to Film) printing technology called Reflect Core. This pioneering technology has already garnered support from over 640 backers on the crowd-funding platform, Makuake, surpassing 6.4 million yen in funding.

A Warm Embrace of Comfort


The essence of the Reflect Core technology stems from the founder, Naoya Nakazawa's, belief that warmth can bring comfort and tranquility to individuals. His personal journey through stress led him to explore healthy habits, including running and breathing techniques. During this exploration, he realized how physical warmth can positively impact mental well-being.

His discovery of volcanic rock powder products inspired him to create something more versatile. Many existing products were limited in shape and purpose, leading him to envision a transfer sheet that could be applied flexibly on various fabrics, allowing users the freedom to express their style anytime.

Understanding the Reflect Core Technology


The key material utilized in Reflect Core is volcanic rock from Japan, meticulously crushed to a micron level and combined with a unique adhesive blend for DTF printing. Remarkably, it boasts an infrared radiation rate of 94.5%, according to measurements by the Nagasaki Prefectural Ceramics Technology Center.

This distinctive property allows the transfer sheet to emit a gentle warmth when applied, particularly designed to focus on the thoracic spine area. Users are encouraged to apply it along the centerline of the front and back for optimal comfort.

Note: This product is not intended for medical use; rather, it is designed to enhance warmth and comfort, emphasizing improved blood flow.

Launch of General Sales and Customization Options


With the general sales kickoff on October 8, the hogume transfer sheets will retail for 5,500 yen (including tax) for a set of 4 sheets, providing ample material for conditioning wear through eight application lines.

Promoting Co., Ltd. will also offer B2B partnerships, OEM opportunities, and customization services for uniforms and event goods. They cater to bulk orders and logo printing needs for various brands.

Product Overview


  • - Product Name: Reflect Core Iron Transfer Sheet 'hogume'
  • - Sales Method: Official e-commerce site
  • - Target Audience: Everyday clothing, sportswear, etc.
  • - Customization Options: OEM and original printing available

As Promoting Co., Ltd. emphasizes, "Current habits shape your future. Enjoy a vibrant life even ten years from now!"

Contact Information


For inquiries:
Promoting Co., Ltd.
Contact: Naoya Nakazawa
9F, Sumitomo Realty & Development, Kudanshita Bldg, 3-5 Kanda Jinbocho, Chiyoda, Tokyo
Phone: 03-6853-6261
Fax: 03-6892-0010
Official E-Commerce Site
Email: [email protected]
B2B Site


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Topics Consumer Products & Retail)

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