#China #Shanghai #IoT Ecosystem #Haier Group #BrandZ Top 100

Haier's Remarkable Rise in Global Brand Rankings

Haier Group has made waves in the business world by solidifying its place in the prestigious 2025 Kantar BrandZ Top 100 Most Valuable Global Brands list, ranking 54th with an impressive brand value of $47.6 billion. This achievement marks a significant 47.1% increase compared to the previous year, highlighting Haier's ongoing brand momentum and reinforcing its status as the only IoT ecosystem brand featured for seven consecutive years.

The Kantar BrandZ ranking is considered one of the most authoritative assessments of brand value worldwide, combining rigorous financial analysis with detailed consumer insights across 54 markets. The overall value of brands in this year’s Global Top 100 reached a record $10.7 trillion, reflecting an annual growth of 29%. Haier's continuous ascent in this ranking is a testament to its user-centric innovation and ecosystem-driven strategies.

In 2025, Apple retained its number one position with a staggering brand value of $1.3 trillion, followed closely by tech giants like Google, Microsoft, Amazon, and NVIDIA. Interestingly, Chinese brands have doubled their collective value over the past two decades, now accounting for 6% of the total brand value in the Global Top 100.

Haier's rise in the Kantar BrandZ Global Top 100 underscores the growing strength and adaptability of its ecosystem brand strategy, which revolves around three pivotal pillars: Smart Living Ecosystem, Comprehensive Health Industry Ecosystem, and Digital Economy Industry Ecosystem. In today’s IoT age, Haier has transitioned from conventional product manufacturing to crafting connected ecosystems that facilitate consumer involvement and smart integration.

Innovating the Smart Living Experience

In particular, Haier's Smart Living division has evolved from traditional home appliances into intelligent, connected living experiences, aspiring to become the preeminent brand in the Home Ecosystem. Similarly, the company has established a robust Comprehensive Health Ecosystem that encompasses biosciences, clinical medicine, and biotechnology, making significant strides in becoming a national industry leader in healthcare over the past five years.

On the other hand, Haier’s Digital Economy Ecosystem, grounded in its industrial Internet platform COSMOPlat, is unleashing new productivity drivers, facilitating a sustainable transformation across all sectors.

Doreen Wang, CEO of Kantar Greater China and Global Chair of Kantar BrandZ, remarked,