#United States #Atlanta #Best Places #Dagger #Ad Age

Dagger Celebrated as a Premier Workplace for 2025

Dagger, a leading creative agency based in Atlanta, has proudly secured a position on the esteemed Ad Age Best Places to Work list for 2025. This annual list recognizes companies that excel across various aspects such as employee compensation, benefits, workplace culture, and leadership effectiveness. This accolade marks the second time Dagger has received this honor, previously recognized in 2021. Additionally, the agency boasts two recent titles as Ad Age Small Agency of the Year—first winning the Southeast Silver award in 2020, followed by Southeast Gold in 2022.

In a statement reflecting on this achievement, Dagger's Co-Founder and CEO, Mike Popowski, expressed, "We're incredibly proud of this one—it's a testament to the power of our team culture in driving success. This isn't just about benefits and programs for us. This award reflects a shared mindset at Dagger, one that I truly believe signals even greater things ahead."

The Significance of the Award

Ad Age, a leading publication in the creative agency sector, evaluates numerous companies each year based on their workplace culture and employee satisfaction. The 2025 list showcases 50 companies that have shown extraordinary commitment, especially amidst challenges presented by a fluctuating economy and competitive job market. The recent rankings, along with detailed profiles of the honorees, were released on AdAge.com, highlighting the significant achievements of each organization.

Dan Peres, President of Ad Age, remarked, "The companies on Ad Age's 2025 Best Places to Work list have shown a deep commitment to building workplaces where employees truly want to be—no small feat in today's challenging labor market. Earning this recognition isn't just a win for company culture; it also strengthens an organization's reputation, making it a more attractive place for top talent."

Emphasis on Culture and Employee Engagement

Dagger prides itself on more than just its excellent benefits package; the company focuses heavily on fostering an inclusive and vibrant workplace culture. They implement a range of initiatives designed to empower employees and positively impact the community. Such programs include:

• - Coffee Conversations: A casual series aimed at enhancing public speaking skills and sharing innovative ideas among staff, fostering connections.
• - Dagger Does Good: Engaging with local causes through volunteering and partnerships with non-profit organizations like Love Beyond Walls and Meals on Wheels.
• - Daglympics: An entertaining day dedicated to team-building through various games and challenges, promoting camaraderie among staff.
• - Dagger Development Program: A framework supporting professional growth through workshops, mentorships, and plentiful resources.
• - Employee Resource Groups (ERGs): Promoting diversity and inclusion, creating safe spaces for employees to connect and celebrate their unique identities.
• - MVP Program: Recognizing extraordinary contributions from team members, with monthly awards culminating in celebration at the agency's annual holiday party.

These initiatives reflect Dagger's commitment to not only meeting the needs of its employees but also creating a supportive, engaging, and thriving workplace where individuals can grow personally and professionally.

Looking Forward

As Dagger enters a new year, its recognition on the Best Places to Work list adds to a growing trend of accolades, demonstrating its relentless pursuit of excellence in maintaining a supportive workplace environment. The agency's forward-looking attitude ensures that it will continue to challenge traditional advertising models while prioritizing the wellbeing of its team members.

To learn more about Dagger and their creative endeavors, visit dagger.agency.