#DAP #TechTouch #FloatingBanner

TechTouch Introduces Innovative No-Code Floating Banner

TechTouch, a leader in the Digital Adoption Platform (DAP) market in Japan, has rolled out a groundbreaking feature called the Floating Banner. This innovative tool enables businesses to enhance their marketing and customer success initiatives without needing development resources.

Background and Purpose of Development

In today's competitive landscape, customer engagement during the use of systems and websites is regarded as a critical moment for companies in the marketing and customer success sectors. There is a growing demand for businesses to implement real-time strategies on these platforms to maximize engagement and user experience. However, the constraints of development resources often hinder quick implementations and flexible design of user pathways, which leads to challenges in balancing speed and quality of initiatives. Moreover, there is an increasing need for persuasive calls to action that naturally attract users’ attention while encouraging them to click and take action. Traditional banners have not been effective in achieving the dual goals of high visibility and strong promotional impact. In response, TechTouch has utilized its expertise in no-code operational guidance to create the Floating Banner, which integrates notifications, guidance, and operational support into a single, sophisticated no-code tool for action prompting.

Overview of the New Floating Banner Feature

The Floating Banner represents TechTouch's unique in-screen action functionality that allows users to implement notifications, guide users, and provide operational assistance all within a single banner.

The banner is designed to display on the system's screen without disrupting user activities and supports various actions such as:

• - Launching DAP guidance (operational navigation)
• - Redirecting to landing pages, webinar sign-ups, FAQ pages, etc.
• - Flexible customization of display position, design, and timing

Marketers and customer success teams can instantly execute strategies on-screen using this no-code and tag-free tool. Additionally, the banner can automatically switch based on user actions, providing a personalized experience for every user.

Expected Benefits of the Floating Banner

Utilizing the Floating Banner feature is anticipated to yield several benefits:
1. Improved Conversion Rates: By visually guiding users through complex processes and functions, companies can tackle challenges such as cart abandonment in e-commerce and promote specific products or services.
2. Enhanced Information Delivery and Notifications: The ability to display urgent updates and exclusive campaigns prominently prevents users from missing key announcements, thereby increasing engagement with customers.
3. Effective Lead Generation and Event Promotion: Businesses can effectively promote webinars, documents, and landing pages directly on the system interface in a visually compelling manner, achieving higher response rates and more efficient customer acquisition.

Service Offering Overview

Launch Date

• - June 4, 2025 (Wednesday)

Pricing

• - Individual estimates available upon request.

Utilization Method

For clients with existing contracts with TechTouch, this feature can be utilized without additional fees. Detailed information will be provided in the release notes corresponding to the launch timing. For entities not yet contracted with TechTouch, inquiries can be directed through this link.

About TechTouch’s AI-based Digital Adoption Platform (DAP)

TechTouch Corp. continues to lead the DAP market in Japan, serving over 8 million users by May 2025, including major corporations and public institutions. TechTouch’s platform allows for easy no-code creation and implementation of operational guides, alleviating the workload of system administrators and facilitating smooth system use for end-users. The company has received numerous accolades, including the Good Design Award and recognition as a J-Startup by the Ministry of Economy, Trade, and Industry. Additionally, TechTouch focuses on enhancing its AI capabilities while introducing the decision-making AI agent