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OneFootball and Polymarket Join Forces to Transform Football Predictions

In a groundbreaking collaboration, OneFootball, a leading football media platform reaching more than 600 million fans monthly, has announced a strategic partnership with Polymarket, the world's largest prediction market platform. This alliance aims to provide real-time prediction experiences to football enthusiasts worldwide, enhancing engagement as they follow their favorite teams and players.

Enhancing Fan Engagement

The partnership integrates Polymarket's prediction markets directly into the OneFootball experience. Eligible users will now access predictions regarding matches, transfers, and tournament outcomes seamlessly through the OneFootball app and website. This integration not only empowers fans to express their insights but also enriches their overall football experience.

At launch, the focus will be on incorporating Polymarket into high-visibility areas within OneFootball, such as match pages and editorial spaces. Fans can expect to see personalized experiences, along with advertising that complements this innovative feature. Future phases of the rollout will aim for deeper native integrations, including live prediction widgets and content formats based on real-time odds.

A Strategic Move for Global Reach

With this new alliance, Polymarket will benefit from OneFootball's global platform and extensive media network, extending its reach to the vast audience of football lovers. The collaboration promises not just match-day experiences and targeted campaigns, but also dynamic content tailored for social media engagement and potential integrations into live broadcasts.

Patrick Fischer, CEO of OneFootball, expressed enthusiastic support for this partnership, stating, "OneFootball has always focused on connecting fans with the game, wherever they are. Predictions are a natural part of football fandom, and together with Polymarket, we aim to turn that fan energy into a richer interactive experience across our platform."

Ari Borod, President of Sports Business Development at Polymarket, echoed this sentiment, commenting that their platform is ideal for sports prediction markets. By joining forces with OneFootball, they can extend their vision to one of the largest football audiences globally, integrating real-time information into the fabric of the football experience.

Looking Ahead to 2026

As the football world gears up for a major tournament cycle in 2026, this partnership is well-timed to create scalable interactive prediction experiences that resonate with fans during key moments in the sport. With the legal landscape considered, Polymarket’s prediction experiences will be introduced across eligible markets and platforms, ensuring compliance with all applicable laws and regulations.

About OneFootball

Founded in 2008, OneFootball is committed to being a hallmark for the next generation of mobile-focused football fans. With plans to evolve into the ultimate football marketplace for content, products, and services, the platform now connects with over 200 million users each month through its primary application and video distribution network. This dedication to bringing fans closer to the game is evidenced by partnerships with prestigious clubs and organizations, including Real Madrid, FC Barcelona, Paris Saint-Germain, and many others.

About Polymarket

Polymarket stands as the largest global prediction market platform where participants trade on real-world event outcomes. Harnessing collective wisdom, Polymarket provides real-time probability estimates, rendering some of the most accurate forecasting tools available. The platform encompasses various domains, including politics, economics, science, technology, and sports, engaging hundreds of thousands of participants worldwide.

With this partnership, OneFootball and Polymarket set to change the landscape of football engagement, ensuring fans can actively participate in the narrative of the sport they love. This innovative approach may well redefine how fans experience and interact with football as we look toward the future.