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Persistent Systems Achieves Remarkable Growth

In a significant milestone for Persistent Systems, a global leader in digital engineering and enterprise modernization, the company has been officially recognized as the fastest growing IT services brand in the world according to the 2026 Brand Finance IT Services 25 report. This prestigious recognition underscores the remarkable trajectory and brand value transformation that has defined Persistent's growth strategy.

2026 Brand Finance IT Services 25 Report

Released on February 9, 2026, by Brand Finance, the report highlights Persistent's impressive increase in brand value, climbing from $811 million in 2025 to $989 million in just one year—marking a substantial 22% growth. This surge not only secures Persistent's place among the top IT service brands but also positions it as the 12th strongest IT services brand globally, according to brand strength metrics.

Brand Finance evaluates IT brands on their performance, ongoing business success, and relevance in the market. The increasing brand strength index, which improved from 74.8 to 75.8, coupled with an AA+ rating, indicates a growing trust and recognition of Persistent's offerings across various markets.

The Strategic Shift

Persistent's ascent in the Brand Finance rankings is a clear reflection of its strategic pivot from merely being a digital engineering provider to becoming an essential partner in enterprise transformation. This transformation has been characterized by a sharp focus on specific industry needs, substantial investments in repeatable platforms, and a commitment to outcome-driven engagement models.

The company employs an AI-led approach to enhance its delivery models, embedding artificial intelligence into operations and platforms. Their strategy not only aligns with modern technological demands but also emphasizes responsible AI practices and data governance, ensuring that both innovation and ethics go hand in hand.

By collaborating with hyperscalers, technology partners, and startups, Persistent fosters an ecosystem conducive to co-innovation. This collaborative approach has yielded increased deal velocity and accelerated revenue growth, marking 23 consecutive quarters of revenue increase. Notably, Persistent was previously recognized as the Fastest Growing IT Services Brand in the 2025 Brand Finance India 100 Report, highlighting a remarkable 468% growth in brand value since 2020.

Commitment to Culture and Community

Beyond technological advancements, Persistent invests heavily in fostering a positive corporate culture. This includes implementing inclusive employee benefit programs, the award-winning Persistent University, and comprehensive AI readiness initiatives across the organization.

The company also showcases its commitment to community through its Environmental, Social, and Governance (ESG) initiatives via the Persistent Foundation. Such efforts spotlight the company's dedication to sustainability and social responsibility in all regions where it operates.

Shimona Chadha, Chief Marketing Officer, stated, "The recognition from Brand Finance exemplifies our brand's commitment to purposeful scaling as an enterprise transformation partner. By leveraging engineering depth, building strong platform-driven models, and fostering deep partnerships with hyperscalers, we've seen consistent growth that reverberates across global markets."

David Haigh, Chairman and CEO of Brand Finance, also highlighted Persistent's ability to harness digital engineering expertise and strategic partnerships to deliver extensive AI-led transformation programs successfully.

About Persistent Systems

Founded with a mission to deliver innovative digital solutions, Persistent Systems (BSE 533179, NSE PERSISTENT) operates globally, providing a variety of services from software engineering and product development to intelligent automation and cloud computing. With a workforce surpassing 26,500 employees in 18 countries, the company is continuously recognized for its workplace inclusivity and innovation efforts.

Persistent maintains its standing within the MSCI India Index and other significant market indices, ensuring its footprint is recognized in both the domestic and international marketplaces. Carbon neutrality and dedication to sustainable practices underscore its responsible business approach, reinforcing its brand value within the competitive IT landscape.

For more information, visit: www.persistent.com