Crowdfunding Initiative for Yokohama F. Marinos
In a commendable effort to support the Yokohama F. Marinos, a local football team facing relegation threats, dedicated supporters launched a crowdfunding project dubbed "J1 Survival! Yokohama F. Marinos Full-Scale Support Crowdfunding #WeAreOriginal10". The initiative, managed by Spportunity Inc., reached an impressive funding total of 864,000 yen between July and August of 2025, targeting to rally community support through engaging advertisements.
Background of the Crowdfunder
The motivation behind this crowdfunding venture stemmed from the urgency of the situation faced by Yokohama F. Marinos in the Meiji Yasuda J1 League. As the team struggled toward the bottom ranks, concerns over potential relegation loomed large. The supporters recognized that every bit of encouragement could make a significant difference. They came together with a shared goal: boost the visibility of their beloved club and rally more fans to Nissan Stadium for the matches.
The funds collected were allocated towards creating and displaying a vibrant video advertisement at the Cubic Plaza Shin-Yokohama, an area adjacent to the Nissan Stadium. This strategic location was chosen to attract the attention of a considerable number of commuters and visitors, encouraging them to engage with and support the Yokohama F. Marinos.
Details of the Advertising Campaign
Advertisement Location:
Cubic Plaza Shin-Yokohama (2nd floor of JR Shin-Yokohama Station)
Display Period:
From October 18, 2025, to November 30, 2025
The advertisement was designed to embody the essence of the club with its distinctive tricolor of red, white, and blue, inspired by maritime themes. The creative direction encapsulates a whimsical and Lo-fi vibe while emphasizing symbols associated with the F. Marinos, such as the ocean and seagulls. Notably, twelve seagulls are featured in the design, symbolizing a harmonious journey toward greater heights in unity.
Illustration by Ken Aoki
Ken Aoki on Instagram
Support at Competitive Rates
Spportunity prides itself on being a leading force in the sports crowdfunding sector. They offer remarkably affordable rates combined with highly personalized support for both professional and semi-professional athletes, as well as student sports groups. Unlike many crowdfunding platforms that merely provide basic operational systems, Spportunity’s team, known as 'Spportunity Advisors', accompanies project initiators throughout the support-seeking journey. These advisors help in project planning, designing reward schemes, crafting compelling narratives, and managing dissemination strategies.
Moreover, a dedicated team of writers provides free coverage and articles to enhance the visibility of the projects, thereby enhancing their chances of gaining support. More details can be found
here.
Call for Collaboration
Spportunity is also open to partnerships with media outlets. It aims to highlight the stories of athletes, teams, and influencers often overshadowed in the sports world through its 'Spportunity Column'. This initiative seeks to spark interest in lesser-known activities while sharing passionate narratives with a wider audience, creating a unique platform for collaboration. Interested parties can reach out via
[email protected].
Company Overview
- - Yokohama F. Marinos Supporters
Twitter
For inquiries about this crowdfunding project:
[email protected]
Located: 7-13-6 Ginza, Chuo-ku, Tokyo, Japan
Founded: March 2016
Website:
Spportunity.com
Social Media:
Spportunity operates with the guiding principles of "Sports x Opportunity" and is committed to providing equal opportunities for young athletes, facilitating their pursuit of dreams, and positively impacting communities through sports.
In essence, the crowdfunding initiative by the supporters of Yokohama F. Marinos not only symbolizes community spirit but also serves as an exemplary model of collective effort aimed at fostering sports culture and supporting local teams.