Will Harrington Joins PebblePost as Chief Revenue Officer to Boost Growth in Marketing Performance and CTV

PebblePost Strengthens Its Leadership Team

In a move designed to accelerate its growth trajectory, PebblePost has appointed Will Harrington as its new Chief Revenue Officer. Notably recognized as a leader in performance marketing, especially in Programmatic Direct Mail and Connected TV (CTV), PebblePost aims to elevate its standing amidst rising competition in the market.

A Proven Leader in AdTech

Harrington brings to PebblePost an extensive background in the advertising technology sector. With previous senior roles at reputable firms like Criteo and Vayner3, he has established a strong record of building partnerships and implementing growth strategies within agency and brand-direct ecosystems.

"Will joins us at a great time. Marketers are under more pressure than ever to drive real, measurable outcomes and cut through the alphabet soup of adtech," stated Jacob Ross, CEO of PebblePost. Underpinned by his experience, Harrington will help the company refine its strategies and deliver more effective advertising solutions to its clients.

Enhancing Market Leadership

Harrington's appointment is part of a broader strategic initiative undertaken by PebblePost over the past year and a half. The company has been on a hiring spree, adding other experts in the field such as Amit Nigam as SVP, Head of Product, and Ryan Horn as SVP, Head of Marketing. This collective influx of talent aims to broaden the enterprise’s outreach and scope within the performance marketing ecosystem, particularly as it ventures deeper into CTV advertising.

Performance CTV – A Game Changer

One of the pivotal developments PebblePost has introduced is its new product, Performance CTV. This offering combines the company’s established capabilities in performance marketing with the vast audience reach that CTV provides. The early results have been impressive, showing an average of 23 times incremental return on advertising spend (ROAS) and a 36% increase in conversion rates.

According to Harrington, "PebblePost has the technology, the data, and the vision to lead the next era of performance marketing. What excites me most is the company's ability to combine the precision and measurability of digital with the immersive power of TV—and deliver outcomes that marketers can trust."

The Future Looks Bright

With Harrington at the helm of revenue generation, PebblePost seems poised for a significant expansion in both its market share and its product offering. As the company continues to innovate within the realms of programmatic direct mail and CTV, it can expect to redefine how brands connect with consumers and measure their performance.

This appointment of seasoned professionals, alongside the launch of cutting-edge products, signals a robust commitment to the future of performance marketing. With their sights set on becoming the thought leaders in a rapidly changing landscape, PebblePost is clearly ready to roll out insights that improve marketing performance significantly.

To learn more about PebblePost and its innovative solutions, visit their official website at www.pebblepost.com.