#Japan #Tokyo #109 CINEMAS #Laundrin #Shoyo Hirano

Exciting Collaboration Between Laundrin and 109 Cinemas

In an innovative partnership, Laundrin, the premium home care brand developed by Nature Lab, has teamed up with 109 Cinemas to present an exclusive promotional event starting from August 14, 2026. This collaboration features the latest television commercial starring popular actor and singer Shoyo Hirano, showcasing Laundrin's tea fragrance line, ‘GOOD TEA TIME.’

Details of the Promotion

The promotional campaign will run through to September 10, 2026, at various 109 Cinemas locations including Shinjuku Premium, Futako-Tamagawa, Kawasaki, and Osaka Expo City. During this period, attendees can enjoy Hirano's commercial titled “Hopeful Aura” featuring mint tea before the main feature of their chosen films.

Moreover, audiences will have the unique opportunity to experience Laundrin’s aromatic hand soaps in the restrooms at all participating cinemas. Three delightful tea-inspired scents including chamomile tea will be available for guests to try out.

In addition, 109 Cinemas' cinema shops will host an exclusive sale of the ‘Laundrin TEA Hand Care Set,’ which includes Laundrin's new aromatic body milk. Customers purchasing this hand care set will receive a limited edition leaflet and a mini paper fragrance featuring brand ambassador Shoyo Hirano, making it a special takeaway for fans and patrons alike. It’s important to note that these promotional items, including the hand care set, are available in limited quantities and will be offered on a first-come, first-served basis.

Promotion Timeline

• - CM Showings: 846 theatres including Shinjuku Premium, Kawasaki, and Osaka Expo City will screen Hirano's commercial from August 14 to August 27, 2026.
• - Hand Soap Experience: Guests can test the new ‘Aromatic Hand Soap’ in the women’s restrooms at 20 participating cinemas.
• - Shop Sales: The ‘Hand Care Set’ is available at cinema shops starting August 14 until sold out.

About the Laundrin TEA Hand Care Set

The TEA Hand Care Set features luxurious body milk and hand soap in three fragrant varieties: white tea, oolong tea, and chamomile tea. These products not only pamper the user with their delightful scents but also provide hydration, making them perfect gifts for oneself or loved ones during the dry seasons ahead.

• - Aromatic Body Milk: This cream glides effortlessly onto the skin, offering a rich moisture experience. Formulated with 14 types of amino acids, ceramides, and hyaluronic acid, it effectively protects the skin. With 92% natural ingredients and five types of free-from formulas, it is suitable for even the most sensitive skin.
• - Aromatic Hand Soap: Infused with 97% natural components, this soap transforms a mundane handwashing routine into a luxurious experience with its beautiful tea fragrance and rich lather.

About Laundrin

Launched in 2013 by Nature Lab, Laundrin has become synonymous with luxury home fragrance products. Its iconic fabric softener has retained the top-selling position since 2019. Most recently, the GOOD TEA TIME fragrance line achieved remarkable sales figures, showcasing Laundrin's growing popularity. The brand emphasizes sustainability by avoiding microcapsules and focusing on using organic extracts, ensuring that its products are safe even for baby clothes.

As Laundrin moves forward, it aims to support emotional well-being through delightful scents that connect with individuals’ lives, creating moments of joy.

For detailed information, check out Laundrin's official site: Laundrin Official Store.

About 109 Cinemas

109 Cinemas operates a nationwide chain with 185 screens across 20 locations, offering premium cinematic experiences enhanced by cutting-edge technology, including IMAX and 4DX. The company is dedicated to enriching community life through entertainment, and it continues to innovate with features like premium seating and advanced sound systems. Theater enthusiasts can look forward to an engaging visual experience with their latest offerings.

Find out more about 109 Cinemas at their Official Site.