In a fast-paced business environment, understanding customers deeply is paramount. To address these needs, alma, a Tokyo-based company, has launched Centou, the first-ever Insight Management SaaS in Japan. Centou allows organizations to gather, manage, and utilize user insights specific to real individuals, referred to as N1 users. This innovative platform has already shown promising results for companies ranging from start-ups to large enterprises, significantly enhancing operational efficiencies and business growth.
The Power of N1 Insights
Centou's advanced features enable teams to aggregate insights derived from various sources, including user interviews and customer support interactions. Previously, insights were often siloed within individual departments, leading to a lack of coherent understanding across teams. With Centou, companies can convert loose, fragmented knowledge into structured and accessible data.
One of the standout features recently added is the "Targeted User Data Function," which provides specific insights tailored to real N1 users. This functionality significantly reduces confusion about who the target audience is, enabling teams to collaboratively identify and address user pain points effectively. As a result, companies can minimize user-absent strategies that often lead to ineffective business decisions.
Building Common Understanding with User Data
The expansion of features in Centou allows users to visualize collected N1 data effortlessly. With just a single click, managers can uncover insights about user challenges, fostering meaningful discussions around "who" and "what" needs to be addressed. This clarity aids in mapping distinctive N1 users, which is crucial for cultivating a shared understanding of target audiences across teams. Despite varying departmental focuses, a unified approach emerges that can lead to more successful outcomes.
Moreover, Centou's insightful data management contributes to creating teams attuned to user needs, effectively breaking away from the pitfalls of user-absent strategies. The phrase "who's problem is this?" becomes a central theme in strategy formulation, ensuring that all initiatives align closer to actual customer experiences.
Understanding Centou
Centou is more than just a platform; it's a cultural shift in how organizations perceive and act upon user insights. By transforming subjective user experiences into collective storage, Centou empowers businesses to continuously enhance their understanding of customers. With proven results—reporting a doubling of revenue, rapid new business launch timelines, and fivefold improvements in analytical efficiency—this system proves to be a robust ally in business strategy.
Getting Started with Centou
Businesses interested in leveraging Centou can initiate a trial to experience its transformative impact firsthand. The platform’s user-friendly interface coupled with powerful analytical tools makes it an ideal choice for organizations seeking to cultivate a deeper understanding of their user base.
For further details about the services offered by Centou and how it can benefit your business, please visit
Centou's official website.
About alma
Founded in 2018, alma embodies the mission of "DESIGN for ALL". The company aims to create a future where everyone can utilize design effectively. Through a variety of services—including Cocoda, Centou, and Brandate—alma strives to push the boundaries of how design and insights can be integrated into business processes. For more information, visit
alma's corporate site.