Crown Concepts Expands its Reach with Radical Arizona Acquisition and Motorsports Partnership

Crown Concepts Expands with Radical Arizona Acquisition

Crown Concepts, known for its expertise in high-performance automotive services, has taken a significant step forward in the motorsports industry by officially acquiring Racing Equipment Sales, operating as Radical Arizona. This development further solidifies the company's longstanding partnership with Radical Motorsport, a leading manufacturer of specialized race cars that are recognized globally for their exceptional performance.

Located in Tucson, Arizona, Crown Concepts has established itself as a pivotal player in the performance automotive market. The recent acquisition, announced on July 15, 2025, marks an important milestone, not just for Crown, but also for the entire racing community in Arizona. According to Curtis Brown, CEO of Crown Concepts, this strategic move will enhance the experience for drivers aiming to accelerate their racing careers. He stated, "We've supported Radical drivers for years, and this acquisition formalizes a long-standing relationship, presenting an opportunity for a more immersive experience for those who aspire to race."

As part of this new agreement, Crown Concepts will continue its operations from its extensive 27,500 square foot performance facility located in Tucson. This facility is equipped to handle various services including sales, servicing, and parts supply for Radical vehicles. Additionally, Crown Concepts will provide support to Radical drivers not only at their Tucson facility but also across several premier racing venues like Apex Motor Club, Inde Motorsports Ranch, and various Radical Cup events throughout the nation.

Tom Drewer, Director of the Americas for Radical Motorsport, expressed excitement about this partnership, noting, "Crown Concepts has consistently impressed us with their technical expertise, hospitality, and deep connection to the Radical community. We're thrilled to welcome them as an official dealer and look forward to accelerating Radical's presence in Arizona and beyond."

This acquisition comes at a time when motorsports is gaining popularity in the region, thanks in part to the leadership of Jason Plotke, the former owner of Radical Arizona. Plotke, who has played a crucial role in developing one of the most successful Radical dealerships, described the acquisition as a natural evolution of a shared vision. He remarked, "Crown has been a trusted partner and a critical component of the Radical success created in Arizona, both on and off the track. Their investment here isn't just financial; it's cultural, ensuring that Radical customers will be well cared for in the years to come."

The competitive spirit is echoed by local racing enthusiasts like Chris McMurry, a prominent member of the Apex Motor Club and a passionate driver of Radical vehicles. He shared his admiration for Crown's capabilities, stating, "Their commitment to excellence, whether in the garage or on the grid, is second to none, as highlighted by the multiple Pro1340 Radical Cup North America Team Championships they've earned."

Through this partnership, Crown Concepts aims to support even more Radical racers, enhancing the competitive landscape in Arizona. Leaders from several motorsport facilities have echoed this sentiment. Matt Williams, President of Apex Motor Club, emphasized that Crown's acquisition is positive news for both the members of Apex and the larger Arizona motorsports community. CJ Dorland, President at Inde Motorsports Ranch, looked forward to seeing a greater number of Radical cars on track and highlighted Crown Concepts' expertise in the paddock as invaluable.

This acquisition reflects the growth and success of Crown Concepts over the past decade, where it has built a reputation as an award-winning custom car builder alongside a national brand deeply integrated into the motorsports culture.

About Crown Concepts

Crown Concepts specializes in building, restoring, and racing high-performance and collectible vehicles from its Tucson headquarters. Now, alongside their custom car services, they provide extensive support for Radical race cars throughout Arizona and beyond.

About Radical Arizona

Radical Arizona has stood as the primary source for Radical Motorsport sales, services, and racing support in the region and has significantly contributed to increasing Radical's presence. With multiple dealer awards to their name, they are recognized as a trusted hub for Radical fans and racers.

About Radical Motorsport

Radical Motorsport has more than 25 years of experience as Britain's largest racing car manufacturer, producing over 150 cars annually, most of which find their home in North America. Recognized for their high caliber, Radical vehicles have propelled many drivers, including the winner of the 2023 Le Mans LMP2 Pro-Am, George Kurtz, to success. The Radical Cup North America allows drivers to compete alongside INDYCAR, showcasing the esteemed reputation of these vehicles in the racing community.