OutKick Sees Unprecedented Growth in Social Video Views and Digital Visitors in 2025

OutKick's Record-Breaking Year in 2025

OutKick, the innovative multimedia sports platform, finished 2025 with unprecedented figures that highlight its rapid ascent within the sports media landscape. With a staggering combined total of over 147 million social video views across Facebook and X, OutKick marked a significant 61% increase compared to the previous year. The company's growth not only signals its robust digital presence but also reflects a strategic alignment with current audience engagement trends.

In detail, OutKick’s Facebook channel alone accounted for 51 million video views, soaring 60% from 2024. Meanwhile, X proved to be a powerhouse with 97 million views, indicating a 62% rise within the same timeframe. These achievements were validated by Comscore Social, emphasizing the platform's ability to capture and retain audience attention in an increasingly competitive environment.

Furthermore, 2025 also saw OutKick achieve a milestone in digital reach, recording its highest number of average monthly unique visitors at an impressive 17 million, reflecting a 12% increase from the prior year. This growth encompasses both desktop and mobile users, with the platform ending the year averaging over 5.1 million unique visitors. Additionally, the total multiplatform views surged to 282 million, offering insight into the expansive consumption of content facilitated by OutKick.

The platform has carved a niche for itself as a go-to destination for sports enthusiasts, blending unfiltered dialogue that navigates the realms of sports, pop culture, and current events. In 2025 alone, it secured interviews with marquee personalities like President Trump, sports legends such as Charles Barkley and Dan Patrick, and respected journalists from ESPN like Paul Finebaum and Michael Wilbon, cementing its credibility in the industry.

OutKick has not shied away from pressing topics that bridge sports and politics, notably taking a significant stance on issues such as the transgender movement in sports, showcasing its commitment to covering the intersecting landscapes of society and sports.

Another vital development for OutKick was the signing of 12-time All-American collegiate swimmer Riley Gaines to a multi-year contract. This strategic partnership aligns closely with Fox News Media's expansion into new media sectors, as Gaines relaunches her podcast, The Riley Gaines Show, further engaging audiences and building community.

As OutKick continues to evolve, its innovative approaches to sports news and cultural commentary signify a transformative year ahead. The platform has successfully positioned itself as a leader, attracting millions with its unique content offering and strategic partnerships.

In summary, 2025 stands as a testament to OutKick's significant growth and influence in sports media. This year not only showcases overwhelming success in social media engagement but also establishes OutKick as an essential voice within the sports narrative, pushing the boundaries of how content is consumed and discussed in today's digital age.

For further details, visit OutKick.com.