#Germany #Düsseldorf #Pricer Avenue™ #EuroShop 2026 #Smart Stores

Revolutionizing Retail with Pricer Avenue™ Platform

The highly anticipated EuroShop 2026 trade show is set to showcase a revolutionary advancement in retail technology, as Pricer introduces its cutting-edge Pricer Avenue™ platform. From February 22 to 26, attendees at Hall 6, Booth 76 in Düsseldorf, Germany will witness a pivotal shift in how retailers engage with shoppers at the shelf edge.

A New Chapter in Retail Engagement

Pricer Avenue™ is designed to breathe life into retail shelves, delivering impactful shelf-edge experiences that align with consumer needs. As Magnus Larsson, President and CEO of Pricer, articulates, this platform aims to elevate the in-store experience while simultaneously opening doors for increased revenue opportunities for retailers. The goal is clear: make shopping seamless and inspiring, providing both aesthetic appeal and functional benefits.

At the event, Pricer will not only exhibit the commercially ready Pricer Avenue™ platform but will also share groundbreaking insights derived from an independent survey involving 5,000 shoppers across major markets including the UK, Germany, France, Italy, and the USA. These findings may challenge conventional retail assumptions and inspire changes in store execution.

Key Features and Discussions

During the event, Pricer will host a discussion titled "Shelf Awareness: How Smart Stores Win Shoppers" on February 25. This roundtable will feature industry leaders like Ralph Lenoire from PLUS Retail, elaborating on how strategic shelf engagement can significantly enhance customer loyalty and store traffic.

The discussion will delve into crucial themes for retailers:

• - Shopper Experience: Pricer Avenue™ emphasizes a sleek Scandinavian design, enhancing the look and feel of store aisles. Large-format displays, dubbed Floating Canvas, enrich the shopping experience by providing detailed product information and compelling storytelling, allowing for informed purchasing decisions.

• - New Revenue Opportunities: The platform transforms the shelf edge into a space for dynamic advertising, enabling brands to have premium visibility right where consumers make buying choices. This not only streamlines the shopper’s journey but also enhances sales potential.

• - Scalable Infrastructure: Central to Pricer Avenue™ is its innovative powered rail architecture that ensures a sustainable, adaptable system capable of incorporating future IoT devices and AI solutions.

• - Enhanced ESL Performance: Retailers can look forward to automated pricing and promotional executions, which facilitate a more efficient in-store environment. The easily adjustable rail system permits unobtrusive updates, allowing staff to concentrate on higher-value tasks.

• - Sustainability Initiatives: With a focus on environment-friendly practices, the Pricer Avenue™ platform is battery-free and designed for durability, encouraging refurbishment and recycling, thus reducing overall waste.

Looking Ahead

As Pricer prepares to engage with partners and industry professionals at EuroShop 2026, the excitement surrounding the Pricer Avenue™ platform is palpable. This innovative solution represents a significant step forward for retailers striving to keep pace with evolving customer expectations. Kajsa Blixth, Chief Commercial Officer, highlights the company's excitement in reconnecting with partners and sharing updates about this innovative platform, especially following its successful initial installation in the UK.

In conclusion, Pricer Avenue™ promises to dramatically alter the landscape of in-store retailing, driving enhanced customer engagement while supporting retailers in achieving their digital transformation goals. Industry players are eager to witness how this vibrant new offering will reshape the in-store environment, making it not only more interactive but more responsive to shopper needs than ever before.