Kia Design Showcases Innovative Artistic Vision at Milan Design Week 2025

Kia Design has triumphantly returned to the Milan Design Week for its third consecutive year, unveiling its latest exhibition titled "Opposites United: Eclipse of Perceptions." This intriguing showcase, presented from April 7 to April 13, 2025, at the Museo della Permanente, aims to foster artistic expression and cross-cultural dialogue. Renowned artists Philippe Parreno and A.A. Murakami (composed of Azusa Murakami and Alexander Groves) contribute their unique perspectives to the theme, further enriching the cultural tapestry of the event.

The exhibition is a vibrant platform aligning with Kia's ongoing commitment to cultural exchange and creative exploration. It systematically emphasizes the brand's transformative journey, underpinned by core cultural values and creative identity. By engaging with visionary artists, the event stimulates discussions that challenge and inspire both Kia Design and the broader global creative community. Visitors can expect an immersive experience, engaging with the ideas, philosophies, and expressions shaping contemporary creativity.

Since its debut at Milan Design Week in 2023, Kia Design has actively supported the arts and culture, offering a forum for artists to interpret the brand's design philosophy, "Opposites United." These participative artists embrace experimental approaches in their works or performances, thereby crafting resonant experiences for attendees.

Exploring the Exhibition Highlights

One of the key highlights of the exhibition is "The Eclipse," a central performance space featuring a layered shadow projection system. Modeled to resemble the design of ancient amphitheaters, the layout encourages visitors to actively participate and interpret the presented content subjectively, rather than simply observing. This interactive setting elevates the engagement with artwork, making visitors an integral part of the artistic dialogue.

Historically significant, eclipses have piqued humanity's imagination across scientific, religious, and cultural spheres. They signify an opening to dream, foresee the future, and progress in technology. The overarching theme of "Opposites United: Eclipse of Perceptions" captures Kia Design's commitment to continual evolution through spectacular staging and spatial transformations. Participants bear witness to a unique moment, contributing to an experience filled with delight and reflection.

Featured Artists and Their Works

Philippe Parreno stands as one of the most influential French artists over the past 25 years, blending diverse formats such as film, music, sculpture, drawing, and performance in his work. Through his art, Parreno challenges boundaries between reality and fiction, inviting audiences to reconsider their relationship with both. Notably, his work "Marquee" reimagines the historical concept of a theater marquee in a contemporary context, blurring the lines between architecture, design, and performance. The dynamic experience is shaped by ephemeral light, spatial interaction, and scenic illumination, transforming the marquee from a mere object into an exploration of evolving interactions between the past and present.

A.A. Murakami, established in 2020, merges art with innovative science to create immersive installations. Their ongoing project, Ephemeral Tech, intertwines cutting-edge technology with ethereal materials, producing sensory experiences that challenge the norms of traditional art forms. Reflecting their commitment to artistic exploration, A.A. Murakami's installation "The Cave" combines ancient instruments with robotic automation, fostering a unique soundscape that merges past and future creatively.

Beyond the Horizon, another installation by A.A. Murakami, features gigantic, amorphous bubbles generated by autonomous systems, transforming into clouds as they meander through the space. This work exemplifies the experimental fusion of organic forms within the realm of contemporary sculpture, employing unconventional materials and mechanics. The unpredictable nature of the bubbles enhances the viewer's experience, intertwining awe with spontaneous interaction.

Conclusion

Kia Design's exhibition at Milan Design Week 2025 stands as a testament to the brand's focus on artistic collaboration and its commitment to evolving the dialogue surrounding design and creativity. Engaging with cutting-edge art forms, Kia continues to inspire global audiences while promoting cultural exchange. This year's exhibition is not just an event; it is a journey through perception, art, and the essence of creative evolution.

Join Kia Design in celebrating creativity and innovation at Milan Design Week 2025, where each piece invites reflection and interaction, shaping a deeply connected artistic future.