Helixes Expands into North America with New Subsidiary Helixes USA Inc.

In an exciting move aimed at enhancing its presence in the North American market, Helixes Inc., a Tokyo-based studio specializing in content IP, has officially established its US subsidiary, Helixes USA Inc. This development was announced in June 2026, marking a pivotal step for the company in delivering Japanese-born content IP to audiences in North America via its existing platform, maxilla.

Background of the Establishment

Recently, the appeal of Japanese content IP—spanning music, manga, anime, gaming, and fashion—has gained significant global traction. However, effectively adapting these offerings to suit local cultural contexts, business practices, and platform characteristics remains a significant challenge in the industry.

Through its content IP studio, maxilla, Helixes has already been providing comprehensive insights into fan behavior across diverse cultural landscapes. The company’s expertise encompasses everything from strategic planning to marketing support and IP development and management. With the establishment of Helixes USA, the synergy between the Tokyo headquarters and the North American base will enhance their ability to deliver dynamic fan experiences that transcend geographical and linguistic barriers.

Services Offered by Helixes USA

As a hub bridging the cultural and commercial divide between the US and Japan, Helixes USA aims to offer various services through maxilla, including:

- Minimizing communication costs related to language, culture, and time differences by aligning efforts between the Japan headquarters and the US subsidiary.
- Supporting Japanese content IP and brand marketing in North America.
- Facilitating the marketing and rollout of North American content IP and brands in the Japanese market.
- Collaborating with local partners—such as retailers and event organizers—to create unique fan experiences like pop-up stores and exclusive promotions.
- Producing and creatively directing collaborations between North American and Japanese content IPs, incorporating local artists.

These service areas will gradually expand as Helixes USA solidifies its operational structure in North America.

Statements from Leadership

Ryuunosuke Shimura, CEO of Helixes Inc.

In his remarks about the new establishment, Ryuunosuke Shimura commented, "The entire Japanese content IP industry is currently turning its gaze toward international markets. At the heart of this 'market' are fans, and understanding how to foster a deep, lasting connection between our content and these fans is essential. Through the establishment of Helixes USA Inc., we are committed to developing a future where Japanese content IP is cherished within the American cultural landscape."

Adam Graham, President of Helixes USA Inc.

Adam Graham also shared his enthusiasm: "Japanese content IP is no longer a niche market; it is a powerful force reshaping global pop culture. Helixes is uniquely positioned to unpack this immense potential for local audiences, fostering deeper and more meaningful connectivity between creators and fans. Having built my career across Japan, the US, and the UK, I understand the vital importance of human connections—even more so in today’s challenging landscape. I'm thrilled to leverage my experiences to build solid bonds in a field I'm passionate about."

Future Prospects

As Helixes USA finalizes its setup in North America, the company will also seek collaborations with partner firms and content holders, accelerating the global shift of Japanese content IP in unison with its Japan headquarters.

For more insights, please check the articles and interviews linked below:

Company Overview

- Helixes USA Inc.

- Headquarters: California, USA
- Established: June 2026
- CEO: Adam Graham
- Core Business: Marketing and support for content IP through the maxilla studio in collaboration with Japan headquarters.