Cree LED Achieves Recognition at ETQ Innovation Excellence Awards 2025

Cree LED Recognized at ETQ Innovation Excellence Awards 2025



Cree LED, a prominent brand under Penguin Solutions, has been honored with the prestigious ETQ Innovation Excellence Award during a recent conference held in Las Vegas from June 16-18, 2025. This recognition highlights the company's exceptional use of ETQ Reliance, a leading quality management system (QMS), to enhance customer satisfaction through innovative solutions.

The award acknowledges Cree LED for its transformative approach in implementing ETQ Reliance for quality-driven customer surveys. By integrating customer feedback mechanisms directly into the QMS, Cree LED has significantly improved its ability to gather and analyze customer satisfaction data. This advancement not only accelerates response times but also ensures that the company can address customer needs more effectively, ultimately leading to increased retention rates.

A Shift Towards Efficiency


Cree LED's integration of the automatic customer survey module has led to a remarkable shift in how customer feedback is managed. Previously, the company encountered challenges using separate software systems to conduct surveys, resulting in inefficiencies in capturing and responding to customer input. However, by leveraging the capabilities of ETQ Reliance, Cree LED has successfully streamlined the entire survey process.

Now, once a customer completes a survey, the insights are promptly routed to the customer service team, enabling swift action based on the collected data. Additionally, the analytics feature within this module continuously tracks customer satisfaction metrics, enhancing operational performance and helping the company respond proactively to feedback.

Innovation in Quoting Processes


Alongside their customer survey solution, Cree LED has also innovated in their quoting processes. The company has developed a custom quoting module within ETQ Reliance that transforms traditional, manual quoting methods into a more data-driven approach. This module facilitates automated pricing calculations, which eliminates manual errors and accelerates the quoting process.

With this new system, the company's staff can provide tailored quotes based on dynamic factors such as customer history, market fluctuations, production volumes, and current inventory levels. Such enhancements ensure that Cree LED's sales and operations teams maintain seamless communication, simplifying order fulfillment and improving overall client relations.

Impact on Customer Engagement


As noted by Vick Vaishnavi, CEO of ETQ, Cree LED's innovative use of ETQ Reliance exemplifies a strong commitment to not only embracing technology but also prioritizing customer satisfaction. The implementation of an integrated survey and quoting system reflects a powerful customer-centric focus that can adapt to changing demands in the marketplace.

The recognition received at the ETQ Innovation Excellence Awards underscores the critical role that effective quality management and customer engagement play in the success of modern businesses. Cree LED stands as a testament to leveraging technology in achieving superior outcomes in quality assurance and customer relations.

About Cree LED


With over 35 years of experience, Cree LED has built a reputation as a leading provider of application-optimized LED chips and components. Their innovative approach and commitment to quality ensure robust performance and reliability across their product offerings, securing a prominent position in the LED market.

About ETQ


ETQ, a sector of Hexagon, specializes in integrated quality management, health, safety, and environmental solutions for various industries. Their technology empowers organizations worldwide to realize optimal quality while simultaneously decreasing costs and enhancing the speed of data-driven decision-making.

In conclusion, Cree LED continues to set the pace in quality management and customer engagement with its advanced solutions, marking a significant milestone not only for the company but also for the industry at large. This award is a deserved recognition of their innovative spirit and unwavering dedication to customer satisfaction.

Topics Consumer Technology)

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