#Japan #Tokyo #Sake #camo Corporation #wake up festival

Young Brewers’ Festival: "Wake Up of Young Brewmasters 2025 TOKYO"

The highly anticipated "Wake Up of Young Brewmasters 2025 TOKYO" is set to take place from September 17 to 21, 2025, in the bustling district of Otemachi, Tokyo. This unique festival will showcase the dedication and creativity of passionate young brewers, contributing to the growth and expansion of Japanese sake in the global market.

Organized by camo Corporation—known for its commitment to promoting quality Japanese sake—this event is part of the "SAKEJUMP" platform designed to accelerate the emergence of Japanese beverages in the international dining scene. The festival will feature 40 innovative sake breweries, all eager to share their craft with enthusiasts and professionals alike.

Advance Ticket Sales

Starting today, eager attendees can purchase tickets via the "Peatix" platform at a discounted rate. Purchasing advance tickets allows participants to enjoy sake tasting 30 minutes before the official start time each day, providing an exclusive experience for early birds.

A Legacy Started in 2007

Launched in 2007 by a group of aspiring brewers, the "Young Brewmasters" festival aims to elevate the sake industry through healthy competition and collaboration among brewers from various backgrounds and traditions. This year's event, which marks the 40th edition, exemplifies their mission to strengthen the industry by learning from one another, irrespective of their differences in size, history, or market presence.

A notable feature of the festival is the involvement of nine esteemed judges from the sake industry, who have selected the participating breweries through a rigorous pre-selection process. Participants include last year's top-selling breweries and a variety of current industry innovators.

Judging Panel Insights

Chair of the judging panel, Marie Chiba, praised the high quality of entries this year, noting, “It was an honor to judge these brewers’ heartfelt creations. The level of sake submitted was impressive, with many offerings showcasing a delicate balance of sweetness, acidity, and umami, which sparked thoughts about pairing possibilities. It was a genuinely valuable experience meeting brewers I hadn’t encountered before.”

Event Schedule

• - Dates: September 17 (Wed) - 21 (Sun), 2025
• - Evening Hours: September 17-19, from 17:00 to 21:00
• - Daytime Hours: September 20-21, from 12:00 to 18:00

Early bird attendees will enjoy exclusive access to tastings starting 30 minutes before opening times each day.

Venue

The event will be held at Otemachi Financial City, noted for its elegant atmosphere conducive to business and cultural gatherings.

How to Purchase Tickets

Tickets can be bought through:

• - Advance Sales: Available on Peatix, allowing for early tasting.
• - At-the-Door Sales: Available during the event.

Event Highlights

• - Enjoy tastings of fine Japanese sake.
• - Sample food and beverages from various vendors.

With its commitment to promoting Japanese culture and its essence through sake, camo Corporation aims to ensure that the legacy of artisanal brewing continues to flourish. This year promises to be a turning point for many young brewers, and enthusiasts are encouraged to partake in this exceptional celebration of Japanese craftsmanship.

To learn more about this enriching festival and to secure your tickets, visit camo Corporation's website and the SAKEJUMP platform.