#Japan #Clip #video marketing #Shibuya #Suzuki Osamu

Introduction

In a groundbreaking initiative, CLIP Inc., based in Shibuya, Tokyo, has launched a verification project focused on the book 'How to Quit Your Job' by renowned writer and television scriptwriter Suzuki Osamu. With the author's official consent, the project aims to explore 'clip video marketing'—a novel approach that extracts impactful quotes and key scenes from the book into short videos for platforms like TikTok, YouTube Shorts, and Instagram Reels.

The Shift Towards Short-Form Video

The landscape of book promotion has traditionally relied on print advertisements, book reviews, and PR articles. However, the medium through which younger audiences engage with information has been rapidly transforming, with a significant portion now consuming content through short-form videos. This shift marks a significant change in how readers discover and connect with books. CLIP has previously analyzed over 40,000 clip videos, revealing that combining compelling phrases from literature with short video formats can effectively engage audiences.

Why Video Snippets?

The use of clip videos is deemed effective for three key reasons:
1. Instant Communication and Shareability: By condensing the core messages of a book into 5-15 second snippets, the crucial insights can be rapidly conveyed. This approach not only facilitates understanding but also enhances the likelihood of sharing these findings.
2. Increased Engagement with Younger Audiences: More than 70% of Generation Z utilize short videos as their primary source of information, creating new pathways to bridge the gap between literature and young readers.
3. Encouraging Book Exploration: The design of engaging phrases in clip videos can naturally lead viewers from social media back to the book itself, whether in print or digital format.

Compatibility with 'How to Quit Your Job'

Suzuki Osamu's work includes thought-provoking statements that are particularly suited for clip videos. Phrases like 'Soft old-age starts in your 40s', 'Business sexlessness is a signal to quit', and 'Life is too short for unexciting work' are not only compelling but also foster discussion and resonance on social media, proving them ideal for viral spread.

Specific Objectives of the Project

This project will empirically analyze the potential of the 'publishing x short-video' collaboration, focusing on:

• - Optimizing algorithms for extracting key phrases from the book.
• - Developing effective techniques for producing short clip videos.
• - Testing optimized distribution strategies across various social media platforms.
• - Analyzing audience responses and measuring engagement across different demographics.
• - Assessing the impact on bookstore visits and online purchases of the book.

Through these efforts, CLIP aims to establish a new standard in publishing marketing by collaborating with publishers and authors.

A Statement from the CEO

Shinji Yamamoto, CEO of CLIP Inc., commented, "We recognize the challenge of getting great books to reach their audiences in today's market. We are honored to embark on this fresh challenge of video snippets for Suzuki Osamu's work. By delivering those impactful moments in short videos, we aim to create new pathways for readers to discover literature, ultimately contributing to the revitalization of the publishing industry."

About CLIP Inc.

CLIP Inc. integrates AI-driven clip generation and IP rights management, offering a multi-format next-generation content platform. Their primary functions include:

• - AI automation for extracting highlights from various content types, including videos, audio, drama, and print media.
• - Support for marketing through short clip videos.
• - A centralized rights management foundation for handling IP rights, processing, and revenue distribution.

With a commitment to present content in its most engaging form, CLIP accelerates the development of a pioneering comprehensive infrastructure that enables the optimal distribution and maximization of diverse IP values, including video, audio, written content, and images.

For more information, visit CLIP Website.