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First Horizon Bank and Coliseum: A New Era of Fan Engagement

In a groundbreaking initiative, First Horizon Bank (NYSE: FHN) has partnered with First Horizon Coliseum in Greensboro, North Carolina, to introduce an exciting new fan experience that is set to transform the way guests enjoy events at this iconic regional venue. Designed to create lasting memories, this innovative addition is poised to enhance the overall experience for audiences attending live events.

Bold New Features

Scheduled for installation at the main entrance ramp on the south end of the Coliseum, the centerpiece of this initiative is an impressive 10-foot-long replica event ticket display. The display mimics a classic admission ticket, featuring a marquee-style center panel that illuminates and showcases interchangeable lettering. This eye-catching feature will highlight various events taking place at the Coliseum, ensuring that guests are always informed about upcoming attractions.

Laura Bunn, Executive Vice President and Mid-Atlantic Regional President for First Horizon, expressed the bank's enthusiasm about this new venture. She stated, "By sponsoring this experience, First Horizon is playing a role in creating connections that make this dynamic region a vibrant place to live and work. Our investment in the Coliseum reflects our commitment to the community by supporting local venues that bring people together."

Engaging Message for Visitors

The display, emblazoned with the tagline "Memories on the Horizon," serves as a vibrant reminder of the exciting events in the Triad area. Once guests exit the Coliseum, they’ll be greeted by messages such as "Thank You for Visiting!" and "Come back and make more memories with us," encouraging them to capture their experience with a final snapshot. This initiative not only enhances the aesthetic appeal of the entrance but also promotes a sense of community and engagement among attendees.

Todd Williams, the Triad Market President for First Horizon Bank, added, "This installation is a bold, fun reminder of what makes the Triad and the Coliseum so special to our region. First Horizon is proud to be part of so many memorable experiences that bring our community together and enrich the lives of the people who live here."

A Gathering Point for Guests

Scott Johnson, General Manager of the Coliseum for Oak View Group, highlighted the strategic importance of this new display, noting that it creates a natural gathering point for guests. "People want to document experiences in a way that feels unique. This display gives them a built-in moment to celebrate—whether it's their first concert, a big game, or a graduation," he remarked.

The display was designed by Jack Wilson, a graphic designer for the Greensboro Complex, and manufactured by Signage Industries in Greensboro, NC. This collaboration showcases local talent and equipment, further emphasizing the strong community ties within Greensboro.

About First Horizon Bank

First Horizon Bank, a prominent financial services company with assets totaling approximately $84.1 billion as of March 31, 2026, is dedicated to helping clients, communities, and associates maximize their potential. The bank operates across 12 states, primarily in the southern U.S., offering an array of services, including commercial and private banking, retail brokerage, and mortgage banking. First Horizon Bank has also received accolades as one of the nation's best employers by prominent publications like Fortune and Forbes, reinforcing its commitment to both its employees and the community it serves.

For more details about this exciting initiative or to learn more about First Horizon Bank's services, please visit www.FirstHorizon.com.