VETROelite Appoints Nicola Feletto as CEO, Signaling New Era of Growth
On October 2, 2025, VETROelite, a prominent glass packaging company under the TricorBraun umbrella, made headlines with the appointment of Nicola Feletto as its new Chief Executive Officer. This transition not only signals a fresh chapter for the company but also sees Nicola stepping into the role previously held by Daniele Feletto, who will be retiring after 30 years of significant contributions to the company’s growth and success.
In his new position, Nicola will oversee all global operations for VETROelite. His agenda focuses on fostering continuous growth and innovation while strengthening the company's commitment to quality, reliability, and partnerships with customers. Daniele Feletto, Nicola's father and founder of VETROelite, will remain active in a transitional support role until April 2026, ensuring a smooth shift in leadership.
Matthew Hirst, President of TricorBraun Europe, commented on Nicola's appointment, stating this transition is a pivotal moment for VETROelite. Hirst expressed confidence in Nicola's extensive knowledge of the business, passion, and vision, which he believes will contribute to the ongoing success and innovative path of the company. Under Nicola’s leadership, VETROelite is positioned to tackle future challenges, driven by the company's longstanding values and a commitment to excellence.
Nicola Feletto is no stranger to the company; he has been a key player at VETROelite for over a decade. Initially, he took on the role of Sales Director for the UK, where he successfully built the market and VETROelite from the ground up. His efforts in forging long-term partnerships with major clients contributed significantly to the company’s reputation. Following VETROelite's acquisition by TricorBraun in 2021, he continued to serve as Sales Director, taking on more responsibilities and becoming a crucial figure in the company's operations.
"I am honored to lead VETROelite into its next chapter," Nicola expressed. "This company has a glorious tradition, a solid culture, and extraordinary talents. I am confident in the opportunity to develop it on the foundations built by my father, Daniele, while continuing to provide exceptional service to our clients and guiding the company towards even greater success."
Founded in 1994, VETROelite has established itself as a leader in high-end glass packaging design and distribution. It offers a wide array of glass containers, including bottles, carafes, flasks, and jars, catering to various sectors such as spirits, gourmet foods, cosmetics, fragrances, and home scents. VETROelite supports customers throughout the entire packaging development process, providing expertise in design, flexible manufacturing options, and global distribution capabilities.
This transition occurs against a backdrop of significant growth for VETROelite in the competitive packaging industry. With a reputation built on quality and reliability, the company has become a trusted partner for leading brands worldwide.
With this new appointment, VETROelite prepares to embrace new opportunities while continuing to uphold the foundational principles that have driven its success under Daniele Feletto’s leadership. As the company looks ahead, the integration of Nicola's vision is expected to not only enhance its operational strategy but also ensure that VETROelite maintains its position as a market leader in premium glass packaging products.
In his new position, Nicola will oversee all global operations for VETROelite. His agenda focuses on fostering continuous growth and innovation while strengthening the company's commitment to quality, reliability, and partnerships with customers. Daniele Feletto, Nicola's father and founder of VETROelite, will remain active in a transitional support role until April 2026, ensuring a smooth shift in leadership.
Matthew Hirst, President of TricorBraun Europe, commented on Nicola's appointment, stating this transition is a pivotal moment for VETROelite. Hirst expressed confidence in Nicola's extensive knowledge of the business, passion, and vision, which he believes will contribute to the ongoing success and innovative path of the company. Under Nicola’s leadership, VETROelite is positioned to tackle future challenges, driven by the company's longstanding values and a commitment to excellence.
Nicola Feletto is no stranger to the company; he has been a key player at VETROelite for over a decade. Initially, he took on the role of Sales Director for the UK, where he successfully built the market and VETROelite from the ground up. His efforts in forging long-term partnerships with major clients contributed significantly to the company’s reputation. Following VETROelite's acquisition by TricorBraun in 2021, he continued to serve as Sales Director, taking on more responsibilities and becoming a crucial figure in the company's operations.
"I am honored to lead VETROelite into its next chapter," Nicola expressed. "This company has a glorious tradition, a solid culture, and extraordinary talents. I am confident in the opportunity to develop it on the foundations built by my father, Daniele, while continuing to provide exceptional service to our clients and guiding the company towards even greater success."
Founded in 1994, VETROelite has established itself as a leader in high-end glass packaging design and distribution. It offers a wide array of glass containers, including bottles, carafes, flasks, and jars, catering to various sectors such as spirits, gourmet foods, cosmetics, fragrances, and home scents. VETROelite supports customers throughout the entire packaging development process, providing expertise in design, flexible manufacturing options, and global distribution capabilities.
This transition occurs against a backdrop of significant growth for VETROelite in the competitive packaging industry. With a reputation built on quality and reliability, the company has become a trusted partner for leading brands worldwide.
With this new appointment, VETROelite prepares to embrace new opportunities while continuing to uphold the foundational principles that have driven its success under Daniele Feletto’s leadership. As the company looks ahead, the integration of Nicola's vision is expected to not only enhance its operational strategy but also ensure that VETROelite maintains its position as a market leader in premium glass packaging products.
Topics Consumer Products & Retail）
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