#Japan #Shibuya #Roomie #Chiemi Sasaki #Media Gene

Roomie's New Era with Chiemi Sasaki

In a significant development for lifestyle media, Chiemi Sasaki has officially taken on the role of Editor-in-Chief at Roomie, effective July 1. Under the management of Media Gene, located in Shibuya, Tokyo, Roomie has made a name for itself as a beloved platform that first launched in 2012.

Roomie's reputation has reached new heights, particularly with its successful expansion into Taiwan, where it established the Roomie International Chinese Edition, gaining substantial traction since its inception. This growth is not just a fleeting moment; it reflects solid performance within Japan, with content advertising revenues showing a remarkable increase of 145% year-on-year from January to May 2023. This impressive climb is due in no small part to Sasaki's editorial leadership, which has earned strong support from advertisers.

Introducing Chiemi Sasaki

Chiemi Sasaki is known for her extensive experience in editing across various formats such as books, magazines, and online platforms. Before joining Media Gene in 2022 and contributing her talents to the Roomie team, she worked at InfoBarn, focusing on content strategy and marketing initiatives for food companies and department stores. Her journey has led her to the forefront of content creation that resonates well with audiences.

In her new capacity, Sasaki aims to push Roomie into a new phase of growth, emphasizing a concept called “Brandformance,” which successfully merges branding with performance in content marketing. Through this, Roomie is poised to redefine what value looks like in the content marketing landscape while also nurturing its relationship with its audience.

The Vision of Roomie

Roomie's mission has always revolved around answering the question, “What does a comfortable life look like?” It is an inquiry that delves into personal feelings and sensory experiences rather than adhering to a universal standard.

For example, typical responses might include freshly laundered towels or sunny mornings in one’s room – scenarios that sound appealing but raise the question: comfortable for whom? Roomie's editorial approach recognizes that comfort has no definitive answer—it's a personal journey shaped by one’s perceptions.

By focusing not just on product reviews but on the values and stories behind them, Roomie captures the essence of each experience. This nuanced storytelling elicits emotional responses, converting reader empathy into purchasing actions. The impact has led to substantial growth in both sponsored advertisements and e-commerce initiatives over the past few years, with these efforts now forming the backbone of Roomie's successful strategy.

Looking ahead, Sasaki envisions extending this trajectory, incorporating aspects like video content to propose compelling brand experiences and crafting opportunities for consumer engagement. Collaborating with the Roomie International Chinese Edition will also enable a broader narrative around lifestyle, thus enriching Roomie's offerings beyond boundaries.

“Through various formats and across borders, we aim to provide deeper, more liberating encounters with comfort. Roomie will continue evolving as a partner in discovering one’s own lifestyle,” Sasaki expressed about the progressive plans for the platform.

About Roomie

Roomie is an online media service dedicated to fostering the idea of a personalized lifestyle. The platform shares insights into unique living spaces and personal experiences through visually enriching content and relatable narratives. Each day, Roomie encourages readers to embrace their individuality, making daily living a delightful adventure.

For any queries related to this development, please reach out to the Media Gene public relations department at Media Gene Contact.