Matsuya's New Karubi Hormone Donburi Launch: A Summer Stamina Dish

Matsuya Foods Introduces the Karubi Hormone Donburi

With the scorching heat of summer upon us, Matsuya Foods (headquartered in Musashino, Tokyo, and led by CEO Kazutoshi Kawaragi) is ready to combat the heat with the launch of a new dish, the Karubi Hormone Donburi. This mouth-watering dish will be available starting from August 12, 2025, at 3 PM.

The Karubi Hormone Donburi features a delicious combination of beef short ribs and hormone, drenched in a rich and flavorful sauce infused with gochujang, a Korean chili paste known for its unique taste. The standout elements of this dish include grilled short ribs that are juicy and tender, chewy hormone that adds texture, and crunchy garlic shoots that provide a fresh crispness. Together, they create a vibrant mix of flavors and textures, enhanced further by the savory scent that wafts through the air, making it a particularly appetizing option for summer.

Not only does the dish showcase the mouthwatering flavor of the beef and hormone, but the garlic shoots add a delightful contrast that elevates the overall experience. It pairs perfectly with rice, but it’s also a fantastic companion to a cold beer, making the Karubi Hormone Donburi a must-try for food enthusiasts looking to satisfy their cravings.

Special Promotion for Mobile Coupon Users

To sweeten the deal, Matsuya is offering a promotion through its mobile coupon platform. From August 12 at 3 PM to August 19 at 10 AM, customers placing an order via the mobile coupon will receive a 50 yen discount on the Karubi Hormone Donburi.

- Price: 980 yen
- Karubi Hormone Donburi Beer Set: 1470 yen (set now available for 1380 yen)

Please note that while takeout is an option for the Karubi Hormone Donburi (beer sets not included), a separate charge will apply for miso soup when ordered to go. All prices mentioned are tax-inclusive, and shareholders can apply their special discount vouchers on this dish (note that beer sets are not eligible).