TreeServe Expands Leadership Team to Enhance Growth and Safety Standards
TreeServe, a key player in the tree care services industry, has made headlines with its recent strategic appointments, signaling a strong commitment to operational excellence and safety. Cyrus DeVere has been appointed Chief Operating Officer, while Dane Buell steps into the role of Vice President of Safety and Compliance. These decisions aim to strengthen TreeServe's leadership team as the company continues to expand in a competitive market.
Cyrus DeVere comes to TreeServe with an impressive background, having previously served as CEO of A Plus Tree in California. His tenure at A Plus Tree was marked by remarkable achievements, where he significantly increased both revenue and EBITDA while broadening the company's geographical reach before its successful sale. A well-known figure within the tree care sector, DeVere is celebrated for his operational competence and leadership style focused on people, making him a perfect fit for TreeServe.
In his new position, DeVere will leverage his expertise to bolster operational capabilities, aid in business development, and facilitate sustainable growth for TreeServe. His experience and network within the industry are expected to guide the company towards its ambitions, aligning with their mission to offer quality services to clients.
Alongside DeVere, TreeServe has also welcomed Dane Buell as its Vice President of Safety and Compliance. With a rich history in the tree care industry, Buell's career includes pivotal roles at Valley Crest and SavATree. His extensive experience in crafting and leading safety programs makes him a key player in driving TreeServe's commitment to safety across its partner organizations.
Buell's high-profile appointment aims to foster a robust safety culture at TreeServe and its partner businesses. As a certified arborist, he brings valuable insight into arboriculture, which will be critical as TreeServe implements advanced safety protocols. His leadership is viewed as essential in maintaining safety standards that are not only compliant but also exemplary within the industry.
TreeServe, founded in 2025, operates several leading tree care service providers, focusing on efficient tree trimming, pruning, and removal, among other services. The company's mission can be encapsulated by its three words: Replant, Restore, and Revive. This vision drives them to enhance customer satisfaction by ensuring that the landscaping around homes is well-cared for and thriving.
The company emphasizes a collaborative strategy, enabling each partnered tree care service to benefit from shared knowledge and operational efficiency. As TreeServe expands, it is creating a resilient network aimed at enhancing the tree care industry and enriching outdoor environments for generations.
Cheri Michaels, the CEO of TreeServe, expressed excitement about the new appointments, stating that DeVere and Buell's expertise will drive operational performance and reinforce the company’s safety commitments. Their combined leadership is anticipated to support TreeServe’s partners as the company scales.
As TreeServe participates in industry gatherings like TCIA, they are eager to connect with partners and determine their shared future in tree care. The appointments of DeVere and Buell mark a strategic move towards securing TreeServe’s position as an industry leader, emphasizing both growth and safety in their business model.
TreeServe is on an upward trajectory with these leadership enhancements, positioning itself for continued success and industry impact. As they implement these changes, the focus will remain on delivering exceptional service and fostering a culture of safety, reflecting their commitment towards becoming a hallmark in the tree care sector.
Cyrus DeVere's New Role as COO
Cyrus DeVere comes to TreeServe with an impressive background, having previously served as CEO of A Plus Tree in California. His tenure at A Plus Tree was marked by remarkable achievements, where he significantly increased both revenue and EBITDA while broadening the company's geographical reach before its successful sale. A well-known figure within the tree care sector, DeVere is celebrated for his operational competence and leadership style focused on people, making him a perfect fit for TreeServe.
Focus on Operational Excellence
In his new position, DeVere will leverage his expertise to bolster operational capabilities, aid in business development, and facilitate sustainable growth for TreeServe. His experience and network within the industry are expected to guide the company towards its ambitions, aligning with their mission to offer quality services to clients.
Dane Buell's Appointment as VP of Safety and Compliance
Alongside DeVere, TreeServe has also welcomed Dane Buell as its Vice President of Safety and Compliance. With a rich history in the tree care industry, Buell's career includes pivotal roles at Valley Crest and SavATree. His extensive experience in crafting and leading safety programs makes him a key player in driving TreeServe's commitment to safety across its partner organizations.
Commitment to Safety Standards
Buell's high-profile appointment aims to foster a robust safety culture at TreeServe and its partner businesses. As a certified arborist, he brings valuable insight into arboriculture, which will be critical as TreeServe implements advanced safety protocols. His leadership is viewed as essential in maintaining safety standards that are not only compliant but also exemplary within the industry.
TreeServe's Vision for the Future
TreeServe, founded in 2025, operates several leading tree care service providers, focusing on efficient tree trimming, pruning, and removal, among other services. The company's mission can be encapsulated by its three words: Replant, Restore, and Revive. This vision drives them to enhance customer satisfaction by ensuring that the landscaping around homes is well-cared for and thriving.
A Unified Approach to Growth
The company emphasizes a collaborative strategy, enabling each partnered tree care service to benefit from shared knowledge and operational efficiency. As TreeServe expands, it is creating a resilient network aimed at enhancing the tree care industry and enriching outdoor environments for generations.
Leadership Insights
Cheri Michaels, the CEO of TreeServe, expressed excitement about the new appointments, stating that DeVere and Buell's expertise will drive operational performance and reinforce the company’s safety commitments. Their combined leadership is anticipated to support TreeServe’s partners as the company scales.
Looking Forward
As TreeServe participates in industry gatherings like TCIA, they are eager to connect with partners and determine their shared future in tree care. The appointments of DeVere and Buell mark a strategic move towards securing TreeServe’s position as an industry leader, emphasizing both growth and safety in their business model.
Conclusion
TreeServe is on an upward trajectory with these leadership enhancements, positioning itself for continued success and industry impact. As they implement these changes, the focus will remain on delivering exceptional service and fostering a culture of safety, reflecting their commitment towards becoming a hallmark in the tree care sector.
Topics Consumer Products & Retail）
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