IOC and TCL Forge Exciting Partnership Enhancing Global Event Experiences Through 2032

IOC and TCL Announce a Transformative Partnership

The International Olympic Committee (IOC) and TCL Technology Group Corporation have entered into a significant global partnership that aims to enrich the Olympic and Paralympic experience through innovative technology. This groundbreaking collaboration, which lasts through 2032, positions TCL as the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.

At the heart of this partnership is TCL's commitment to enhance the experience of both athletes and fans alike. TCL, which is renowned for its advanced technology, will provide high-quality digital displays at Olympic and Paralympic venues and integrate household appliances into the Olympic Village. This encompasses a variety of state-of-the-art products, including smart displays, air conditioning units, washing machines, and many others that promise to elevate everyday experiences during one of the world's most anticipated sporting moments.

IOC President Thomas Bach shared his excitement at an announcement ceremony held in Beijing, emphasizing how TCL's longstanding history of supporting sports transcends into this partnership. He remarked on the importance of TCL's innovative contributions, stating, "The Olympic Games are the greatest, most inspirational global sporting stage," thereby underscoring the alignment of TCL's ambitions with the Olympic ethos of inspiring greatness.

Li Dongsheng, the founder and chairman of TCL, expressed the honor of becoming a Worldwide Olympic and Paralympic Partner, emphasizing how their mission to inspire greatness seamlessly aligns with the spirit of the Olympic Games. TCL’s intention to support sustainability and create exceptional experiences for global audiences showcases its commitment to corporate social responsibility and the achievement of Olympic sustainable development goals.

This partnership also promises to introduce a series of innovative marketing campaigns aimed at bringing the Olympic and Paralympic spirit to billions of fans worldwide. TCL will actively support initiatives such as the “Athlete Moments,” which allows athletes to connect with loved ones immediately after their competitions, further enhancing the emotional and personal aspects of the sporting experience.

Additionally, as part of the agreement, the IOC will redistribute the funds acquired from this partnership to assist sports organizations globally. This support will extend to every National Olympic Committee, their athletes, and the organizing committees for both the Olympic Games and Youth Olympic Games up until 2032. This commitment ensures that athletes across all levels can continue pursuing their dreams and ambitions without financial barriers.

TCL's dedication to sports is not new. They have been prominent supporters of a range of sports globally, leveraging their technological prowess to create immersive experiences at various global sporting events. With a diverse lineup of smart innovations, from TCL RayNeo smart glasses to cutting-edge audio systems, the company's products are set to revolutionize how we enjoy sports inclusively and interactively.

Founded in 1981, TCL has undergone remarkable transformation and innovation, asserting itself as a leader in consumer electronics, display technology, and clean energy industries. The company operates in over 160 countries, with 46 research centers and 38 manufacturing bases worldwide, solidifying its presence as a globally competitive technology brand. Having shipped over 29 million TVs globally in 2024, TCL has seen substantial growth, particularly in the Mini LED TV market, indicating robust demand for their products.

Jiří Kejval, Chair of the IOC Revenues and Commercial Partnerships Commission, emphasized that TCL's entry into the TOP Partner family marks a significant milestone for the IOC’s global engagement, providing a new and innovative marketing platform built on the core values of the Olympic Games.

This partnership signifies a pivotal moment for the Olympic movement, illustrating how collaborative efforts with tech giants like TCL can empower the games' future while simultaneously uplifting sports communities worldwide.

In summary, the IOC and TCL's collaboration is not just about technological advancements; it embodies a shared vision of inspiring greatness and enhancing global sporting events as we approach 2032. The union of Olympic spirit with cutting-edge technology promises to create memorable experiences for athletes and fans alike, paving the way for the future of sports engagement and participation.