#Japan #Tokyo #Minto #Pokémon Masters EX #FANDOM AGENT

Celebrating 7 Years of Pokémon Masters EX

In a grand tribute to the seventh anniversary of the globally celebrated mobile game Pokémon Masters EX, Minto Co., Ltd. has orchestrated an extraordinary advertisement campaign featuring a stunning train takeover at Ikebukuro Station's north exit and along the Saikyo and Rinkai lines. This remarkable initiative, realized by the advertising production team known as FANDOM AGENT, showcases the creativity and artistry of notable illustrator Zabi and graphic design company Cattleyatokyo.

Overview of the Campaign

During the designated advertising periods from August 31 to September 6, 2026, at Ikebukuro Station, and from August 31 to September 13, 2026, along the Saikyo and Rinkai lines, commuters and fans alike will be greeted with eye-catching promotions that vividly illustrate the potent concept of ”strongest vs. strongest” Pokémon battles. The advertisements are designed to captivate, featuring intricate drawings of dynamic battles between highly skilled Pokémon and their trainers, igniting a sense of excitement among fans of the franchise.

This mesmerizing art captures the essence of Pokémon Masters EX, where the gameplay focuses on forming powerful combinations known as “Buddies” to win in real-time battles against other players.

What is Pokémon Masters EX?

Launched globally on August 2019, Pokémon Masters EX is a real-time battle RPG mobile game that invites players to explore the artificial island of Pasio. Here, players can meet and team with iconic trainers and their Pokémon to engage in exhilarating 3-on-3 battles. Beyond its thrilling gameplay, the game features unique scenarios that cross different series, offering players the chance to enjoy original stories and interactions through the Trainer Salon. This makes for a rich environment to fully appreciate the charm of being a Pokémon Trainer.

For more information on this incredible game, enthusiastic players can check out the official website.

The Creative Minds Behind the Campaign

Zabi, the illustrator involved in this project, transitioned to freelance artistry in August 2025 after six years in the game industry. Specializing in creating key visuals and character designs, Zabi's outstanding work is known for its emotional depth and intricate details. View more of Zabi’s captivating art on their X account or personal website.

On the graphic design front, Cattleyatokyo is a creative collective situated in Tokyo that excels in various artistic domains, including branding and spatial design. They aim to provide comprehensive creative solutions that foster innovative projects. The artistic direction has been led by Seiya Miyazaki, along with Mizuki Yuma assisting as the designer. For further insights into their work, feel free to visit Cattleyatokyo's website.

FANDOM AGENT acts as a bridge connecting advertisers with fandoms, leveraging their expertise in IP analysis, fundamental market understanding, and creative marketing to engage fan communities effectively. With an impressive portfolio bolstered by partnerships with major content holders, they are dedicated to creating compelling campaigns.

About Minto Co., Ltd.

Founded in August 2011 and rebranded in January 2022, Minto is a startup reshaping the landscape of entertainment business by venturing into various aspects of intellectual property creation, including character development, webtoons, and short dramas. Minto also focuses on international expansion into regions like China, Thailand, and Vietnam, with the ultimate goal of crafting a new ecosystem for content creation. Their comprehensive services are detailed on their official website.

With such a vivid and dynamic promotion planned, Pokémon fans are eagerly anticipating this unique experience that celebrates the legacy and continual evolution of Pokémon Masters EX. Get ready to catch the excitement in the heart of Tokyo!