Introduction to the BtoB Synergy Forum
The BtoB Synergy Forum is an exciting new event hosted by Shoesha Co., Ltd, bringing together marketing and technology professionals. Designed specifically for B2B business leaders, this event will showcase a blend of strategies and practices that ignite synergy across various roles and industries.
Event Overview
Scheduled for July 22 and 23, 2026, the forum is a collaborative initiative between two prominent web media platforms: MarkeZine and SalesZine. Attendees can expect to explore a range of topics aimed at fostering sustainable growth in B2B contexts through the lenses of Strategy, Technology, and Practice. This will include insights on how to break down traditional barriers and leverage AI effectively in large organizations.
The Focus on AI Implementation
One of the standout sessions will address the significant barriers that traditional organizations face when implementing AI. Set for July 23, this discussion, titled "How to Break Down the Walls of AI Implementation in Large Corporations?" will feature executives from Daikin Industries and Fukuoka Financial Group. Moderated by Yasuyuki Tokuda from NTT Docomo Business, this session promises to share real-world success stories alongside candid reflections on challenges.
As many organizations are finding out, the journey to AI implementation isn't without its hurdles. Conflicts arising from security concerns, fragmented data, and resistance among teams make the process daunting. In this session, industry leaders will discuss their paths to overcoming these obstacles and the strategies they employed to transform AI tools into effective assets for their organizations.
Key Takeaways from the Session
This session will offer value to professionals by highlighting:
- - Practical Solutions: Attendees will learn specific actions to mitigate common corporate issues related to security, data systems, and organizational culture.
- - Latest Insights: The discussion will include cutting-edge examples of predictive analytics and the NBA (Next Best Action) model that can add substantial value to business operations.
- - Leadership in AI Integration: Insights on how not to treat AI tool adoption as a finish line but rather as a starting point for deeper integration within teams and processes.
Limited Availability
It's important to mention that the forum does not offer archive access; thus, sessions are exclusively available for participants who attend in person. As the event draws closer, popular sessions are nearing full capacity, warranting early registration for interested attendees.
Event Details
The forum will take place at the Komore Yotsuya Tower Conference in Tokyo on July 22-23, 2026. The schedule consists of a comprehensive program beginning each day at 12:30 PM, with the main activities running until 6:30 PM, followed by a networking reception at 7:00 PM on July 23. With no registration fee, professionals are encouraged to secure their spots early, as this event presents a unique opportunity to network and learn from industry leaders committed to leveraging technology for unprecedented growth.
Event Date: July 22-23, 2026
Location: Komore Yotsuya, 1-6-1 Yotsuya, Shinjuku-ku, Tokyo
Host: Shoesha Co. Ltd, MarkeZine, and SalesZine
Participation Cost: Free (Pre-registration required)