#Japan #Tokyo #Fragrance #Primaniacs #Higaru no Go

Primaniacs Unveils New Collaboration Fragrance with Hikaru no Go

The character fragrance brand, Primaniacs, has announced the launch of an exciting new collection in collaboration with the renowned Shueisha manga series, Hikaru no Go. Set to hit the stores on July 24, 2026, this collection titled "Scents of Reunion" aims to evoke nostalgic memories through carefully crafted fragrances that represent the essence of the characters and their storylines.

A Unique Experience Through Scent

This unique fragrance collection consists of three distinct scents, inspired by the main characters: Shindo Hikaru, Touya Akira, and Fujiwara Sai. Each fragrance is designed to trigger specific memories and emotions tied to the characters and their journeys within the series. By harnessing the power of scent, fans can immerse themselves in the world of Hikaru no Go.

Character-Inspired Fragrances

1. Shindo Hikaru - A vibrant scent that represents growth and resilience, combining refreshing citrus notes with a spicy patchouli accent. The fragrance captures the essence of youthfulness transitioning into maturity while imbued with a touch of bittersweet nostalgia. The final notes reveal a sophisticated blend of vetiver, offering a sense of confidence and latent talent ready to flourish.

2. Fujiwara Sai - This fragrance presents an elegant aroma that transcends time, reminiscent of a serene camphor essence. Its sweetness gradually evolves, reflecting a tranquil yet urgent presence. As it settles, a soft vanilla finish lingers in the air, symbolizing the dedication and artistry that define Sai’s character arc.

3. Touya Akira - A bold and intriguing scent that embodies leadership and innovation, with a beautiful balance of chamomile's sweetness and the sharp notes of geranium. The fragrance operates in a spectrum that becomes clearer and more refined as it evolves, ultimately leaving an unforgettable and tranquil afterglow, epitomizing the strength of a true leader.

Special Edition Fan Set

In addition to the individual fragrances, Primaniacs will offer a special edition set that includes the fragrance paired with a beautifully designed fan. This fan is not just a decorative item but is meant to infuse the ambient space with the scent, allowing fans to feel a closer connection to their beloved character in everyday life. The fragrance plus fan set is offered at a price of 10,800 yen (tax excluded).

This limited-edition fan set adds an elegant touch to home decor and serves as a fragrant reminder of the characters' presence, enveloping users in their beloved world.

Additional Events and Offers

To further enhance this launch, Primaniacs is planning an event called “Scents Narrator,” where fans can deepen their understanding of the fragrances and their narratives. Hosted at the Primaniacs Ginza flagship store from July 24 to July 27, 2026, this event promises fun storytelling experiences with participants able to explore the transitioning scents that represent the characters.

As a special gift with every purchase, customers will receive a character-specific tanzaku card. When lined up, these cards create a postcard-sized artwork that establishes a visual connection among the characters, enhancing the appeal of this campaign.

Where to Purchase

The new line will be available at the Primaniacs Ginza and Shibuya stores, as well as through the official online shop. The fragrance will launch on both sites on July 24, 2026, with shipping beginning on the 30th.

Availability Locations:

• - Primaniacs Ginza Flagship Store, Tokyo
• - Primaniacs Shibuya Store, Tokyo
• - Official Online Shop: Primaniacs

A Journey Beyond Products

Primaniacs aims to create more than just fragrances; it specializes in experiences that make fans feel truly connected to their favorite characters. Each spritz of their fragrances is meant to evoke the magic of the characters' presence, allowing fans to feel as if they are encountering them beyond the screen. Explore the enchanting aromas that bring life to memories.

For further information regarding the brand, visit the official website at Primaniacs or connect via social media platforms like Instagram. Primaniacs is a trademark of Masameya Co., Ltd., a company dedicated to developing and selling character fragrances since its establishment in 2010.

Conclusion

Prepare for an unforgettable aromatic journey on July 24, and celebrate the timeless tales from Hikaru no Go through fragrance with Primaniacs, as it invites fans to relive their cherished memories while discovering the unique stories that scents convey.