SBI Insurance HDI Success
2026-09-10 02:45:00

SBI Insurance Achieves Top HDI Ratings for 9 Consecutive Years Based on Customer Feedback

SBI Insurance Achieves Top HDI Ratings for Nine Years



SBI Insurance Co., Ltd., headquartered in Minato-ku, Tokyo, has achieved the prestigious "Three Stars" certification from HDI Japan, marking nine consecutive years of receiving the highest rating. This recognition is based on the 2026 public rating survey conducted by HDI Japan, which evaluates customer support services. The certification applies to two divisions: "Inquiry Support" and "Web Support."

Overview of the Rating Survey



The HDI public rating survey measures the quality of customer support from the viewpoint of clients, following international standards set by HDI, the world's largest membership organization for support service professionals. This survey assesses the support quality in four levels, ranging from "Three Stars" to "No Stars." SBI Insurance was particularly commended for its user-friendly website, comprehensive information, and attentive customer service, achieving the top rating in both inquiry and web support categories.

Web Support Evaluation



SBI Insurance's website has been noted for its organized structure, allowing customers to easily navigate through product details and related information. Not only is the information straightforward and visually accessible, but the abundance of resources such as FAQs, simulations, and self-help options guarantees that clients can swiftly find the information they need. The concise presentation and logical arrangement of information facilitate a deeper understanding, adding to the overall user experience.

Inquiry Support Assessment



The inquiry support team at SBI Insurance prides itself on creating an inviting atmosphere, leading to engaging and responsive conversations with customers. The representatives communicate in a friendly tone, actively listening to customer inquiries and providing clear, succinct answers. They ensure that any questions are addressed thoroughly with follow-ups and clarifications, promoting a sense of security and trust among clients. This empathetic approach confirms that customer needs are prioritized, leading to satisfactory resolutions of their queries.

Future Commitments



In December 2024, SBI Insurance anticipates obtaining the ultimate accolade, the "HDI Support Center International Certification (Seven Stars)," which will reflect its dedication to enhancing customer experience (CX) through refined support processes and operational structures. Continuing its commitment to a "customer-centric" philosophy, the company aims to deliver the best and most considerate insurance services, contributing to the satisfaction of each individual customer. This emphasis on both employee satisfaction and customer fulfillment creates a positive feedback loop, ultimately improving overall service quality.

About SBI Insurance



SBI Insurance, part of the SBI Insurance Group, operates under the guiding principle of "New Insurance for a New Era." The company delivers cutting-edge insurance products and top-tier services to ensure safety and comfort for its customers. By leveraging technology, SBI Insurance harnesses the synergy within the SBI Group to innovate and expand its services continually.

Company Profile


  • - Company Name: SBI Insurance Co., Ltd.
  • - Head Office: 1-6-1 Roppongi, Minato-ku, Tokyo
  • - Established: June 1, 2006
  • - Capital: 11 billion yen
  • - Business Activities: Non-life insurance
  • - Website: SBI Insurance

About SBI Insurance Group



SBI Insurance Group is a key player in Japan's internet finance scene and manages the insurance operations for the SBI Group. Under the insurance holding company, SBI Insurance Group Co., Ltd., which is listed on the Tokyo Growth Market, there are eight subsidiary firms that collaborate to provide a comprehensive range of insurance services. With a commitment to the customer-centered approach, SBI Insurance Group actively works to create added value in the insurance sector while continually expanding its customer base and enhancing corporate value.


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Topics Consumer Products & Retail)

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