#United States #San Francisco #Skipify #Retail Realm #Dynamics 365

Transforming Checkout: Skipify and Retail Realm Partnership

In a significant move to redefine payment experiences, Skipify, a prominent player in the fintech industry, has announced a strategic partnership with Retail Realm. This collaboration aims to integrate Skipify's advanced Commerce Identity Cloud technology into Retail Realm's offerings, providing innovative solutions for merchants using Microsoft Dynamics 365. With this integration, the duo aims to enhance the checkout journey for over 50,000 global merchants, making transactions simpler and more efficient.

The Vision: Identity-Powered Payments

This partnership is centered around the use of identity-powered payments, a promising evolution in the retail payment landscape. Retail Realm’s merchants will now have the opportunity to implement a pay-by-link option, allowing customers to complete their purchases through a single click received via SMS or email. This seamless approach leverages Skipify’s technology to automatically recognize shoppers, displaying their preferred payment methods and financing options at checkout. As a result, customers can enjoy a frictionless transaction experience, regardless of whether they are purchasing in-store or online.

Ryth Martin, CEO of Skipify, expressed excitement about the collaboration, emphasizing that the future of payments will be driven by identity. He remarked, "Retail Realm has been a trailblazer in delivering innovative solutions to the retail sector, and together we are working to minimize checkout friction while improving payment authorization rates."

Enhancing Merchant Operations

With consumers increasingly prioritizing convenience and security in their shopping experiences, the integration of Skipify’s technology is particularly relevant. Rachel Smith, VP of Global Sales at Retail Realm, highlighted the focus on providing retailers flexibility and efficiency in their operations to enhance customer loyalty. "By integrating Skipify's Paylinks into our payment network, we can offer our merchants a secure, user-friendly payment option that significantly reduces the need for customers to share or enter their credit card information."

This strategic move also addresses long-standing challenges within the retail environment, such as high abandonment rates during checkout and security concerns with manual entry of payment information. By minimizing the PCI scope and simplifying the payment transaction process, merchants can not only enhance customer experience but also secure their transaction environment more effectively.

Measurable Success for Merchants

The Commerce Identity Cloud solution developed by Skipify stands out due to its direct integrations with leading card issuers and networks worldwide. This architecture has been proven to yield tangible benefits for merchants, such as a 6% increase in payment approval rates, a 9% rise in conversion rates, and a 12% uplift in customer repurchase rates on average. These figures underscore the potential impact this collaboration can have on the operational success of retail businesses.

Who are Skipify and Retail Realm?

Skipify, based in San Francisco, California, is on a mission to create seamless connections between customers and the merchants they trust. Its focus on innovative, reliable, and secure digital experiences has earned it accolades as a top fintech innovator. The company’s partnerships with major financial institutions further reinforce its commitment to creating a trustworthy payments ecosystem.

On the other hand, Retail Realm specializes in comprehensive payment solutions tailored for the retail and hospitality industries. With an extensive global customer base, their commitment to omni-channel payment processing has positioned them as a go-to resource for merchants looking to streamline operations and enhance customer engagement.

Conclusion

The partnership between Skipify and Retail Realm is set to revolutionize the checkout landscape for Microsoft Dynamics 365 merchants. By harnessing the power of identity-driven technology, they are paving the way for a future where payments are quicker, safer, and more intuitive. For merchants, this means not just enhanced payment options but also greater customer satisfaction and loyalty,

The collaboration exemplifies how fintech innovation can effectively address evolving consumer demands in the retail industry. As payment technologies continue to develop, partnerships like these will remain crucial in shaping a customer-centric approach in commerce.