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Filippo Berio Olive Oil Expands Availability at Walmart

Filippo Berio, a renowned name in premium olive oil since its inception in 1867, has officially announced that its full range of olive oils will now be available at Walmart stores throughout the United States. This exciting news marks a significant milestone for the brand, known for its commitment to quality and innovation in olive oil production.

The collaboration with Walmart gives Filippo Berio a broader platform, allowing it to reach more households across America. Giacomo Campinoti, CEO of Filippo Berio USA, emphasized that Walmart provides the scale necessary to showcase the brand's distinctive qualities—uncompromising quality, Italian craftsmanship, and innovative practices.

A Legacy of Quality and Sustainability

Filippo Berio has built its reputation on the quality and authenticity of its products. To maintain this legacy, the brand has committed to sustainability initiatives, including the use of 100% recyclable PET bottles made with 50% recycled plastic. This focus on eco-friendly practices aligns with contemporary consumer values, as people increasingly look for responsible brands.

WWalmart's involvement enhances the shopping experience for those seeking recognizable, high-quality olive oils, and underscores the trust that home cooks have in the Filippo Berio name. Marco De Feo, VP of Marketing for Filippo Berio USA Ltd., highlighted that this rollout connects their olive oil portfolio to millions of new shoppers ready to elevate their culinary adventures.

Explore Filippo Berio's Line of Olive Oils

Not only does Filippo Berio offer an extensive range of olive oils, but it also caters to various cooking needs and preferences:

• - Filippo Berio Extra Virgin Olive Oil: Known for its well-balanced flavor with fruity notes and a robust finish, available in multiple sizes (16.9 fl oz, 25.3 fl oz, 50.7 fl oz).
• - Filippo Berio Organic Extra Virgin Olive Oil: Featuring medium fruity notes with hints of almond and green tomato, this USDA Organic product is available in a 16.9 fl oz bottle.
• - Filippo Berio Robusto Extra Virgin Olive Oil: This option provides an intense fruitiness paired with a peppery finish and fresh-cut grass character, available in a 16.9 fl oz bottle.
• - Filippo Berio Pure Olive Oil: A smooth and mild choice, this oil offers extraordinary balance for all types of everyday cooking. It also comes in different sizes (16.9 fl oz, 25.3 fl oz, 50.7 fl oz).
• - Filippo Berio Extra Light Olive Oil: Ideal for high-heat cooking and baking, this olive oil is subtle and delicate, available in sizes ranging from 16.9 fl oz to 50.7 fl oz.

Availability of these oils may vary by Walmart location, and interested consumers can find participating stores by visiting the Filippo Berio website.

Embracing Innovation and Tradition

As Filippo Berio continues to innovate and expand its product offerings, the brand remains true to the high standards set forth by its founder, ensuring that every bottle signifies quality. Celebrating 158 years of heritage, Filippo Berio not only produces extraordinary olive oils but also offers specialty pestos, pasta sauces, wine vinegars, and balsamic glazes, combining top-tier ingredients with robust production standards.

The brand now reaches consumers in over 75 countries, making it one of the most trusted names in olive oil worldwide. Filippo Berio is marketed in the U.S. by Filippo Berio USA, a subsidiary of the Salov Group based in Lucca, Italy. For more updates, product news, and culinary inspiration, be sure to follow Filippo Berio on their social media platforms.

In conclusion, the recent partnership with Walmart is a strategic move that not only enhances accessibility for consumers but also reinforces Filippo Berio’s commitment to providing premium olive oil that elevates everyday cooking. Whether for special meals or daily dishes, Filippo Berio’s olive oils promise to enrich the home cooking experience with quality and tradition.