#United States #Merger #BradyPLUS #Imperial Dade #Las Vegas, Jersey City

BradyPLUS and Imperial Dade Join Forces for Customer-Centric Growth

In a significant development for the janitorial and foodservice industries, BradyPLUS and Imperial Dade have announced their decision to merge. This union marks a pivotal moment for both organizations, known for their dedication to delivering quality products and exceptional customer service. Together, they aim to create a stronger entity focused on enhancing their reach and offering an expanded portfolio of products to their customers.

A Shared Vision for the Future

BradyPLUS, a prominent distributor specializing in janitorial and sanitation (JanSan), foodservice, and industrial packaging solutions, brings years of focused expertise to the table. Imperial Dade, established in 1935, is recognized as a leading distributor in the same sectors, possessing a significant national footprint and a strong commitment to customer satisfaction. The merger is grounded in a common belief among both organizations: the importance of providing exceptional customer value and quality service.

Ken Sweder, Chairman and Chief Executive Officer of BradyPLUS, commented on the merger's potential, stating, "This transformational partnership will expand our geographic reach and significantly enhance our ability to serve our customers... Together, we will be more agile, more connected to customer needs, and better equipped to provide solutions across North America." This sentiment reflects the shared passion for customer-centric growth that characterizes both organizations.

Jason Tillis, Chief Executive Officer of Imperial Dade, echoed these sentiments, emphasizing the advantages the merger would create. "We're combining two like-minded teams who put the customer first and share a commitment to building something special for the long term... I'm confident this partnership will create new opportunities for our people, our customers, and our suppliers."

Customer-Centric Benefits

What does this merger mean for customers? The answered, bolstered by a unified company culture and shared resources, includes:

• - Enhanced customer-centricity: A combined team of solution-oriented sales professionals coupled with user-friendly, innovative digital tools. Customers can expect to receive tailored support and services designed specifically for their unique needs.
• - Improved service coverage: With a wider geographic reach, the newly formed organization can offer better service and support, ensuring that customers receive timely assistance no matter their location.
• - Expanded product offerings: By merging their respective product lines, the company can offer a comprehensive selection of items, scaling up the variety of solutions available to customers from both legacy companies.

In addition, both organizations will retain their existing capital partners, including Bain Capital Private Equity, LP, Kelso & Company, L.P., Advent International, and Warburg Pincus LLC. This group of financial backers will be essential in supporting the merged entity's growth trajectory.

What's Next?

While the merger is still pending regulatory approval and customary closing conditions, both companies will continue to operate independently until finalization. Industry experts anticipate that closing the deal will herald significant changes in the North American market for JanSan and foodservice products.

Both BradyPLUS and Imperial Dade are known for their advanced operational capabilities and deep-seated commitment to customer satisfaction. With their merger, they could potentially redefine competitive dynamics within the industry and set new standards for customer engagement and service delivery.

You can find more details at Imperial Dade's website and the BradyPLUS website. As industry watchers remain keen on developments surrounding the merger, one thing is clear: the trajectory for customer-focused growth in the sector is changing, promising exciting new opportunities for all involved.